Advanced Marketing

1. Think of a brand that you believe connects well with its customers and communicates the value proposition effectively through a variety of venues. Explain your rationale with a detailed look at the customer value proposition and the marketing strategies used. Differentiate this from what the competitors are doing.  (Apple)

Employment LAw

2. Some consider workplace bullying as behavior comparable to harassment based on sex or some other protected characteristic, but despite attempts, no laws have been passed to protect victims from bullies in the workplace. Do you think bullying in the workplace is a problem that warrants a legislative response? Explain your rationale.