Adv. media and branding
albenTask
v Individual Written Assignment: Consumer behavior strategic recommendations assignment
v You are required to develop a Consumer Behaviour Report for the Managing Director of one of the following brands (different to the one has been worked in the Midterm Assignment):
Ø MANGO
Ø ZARA
Ø APPLE
Ø SAMSUNG
Ø LACOSTE
Ø LEVIS
Ø HACKETT
Ø SEBAGO
Ø RALPH LAUREN
Ø TOUS
Ø Your report will cover the following:
1. Situation Analysis of the Company & Product
2. Selected Target Market Profile
3. Description of Target Market Decision Making Process
4. Personal & Social Influences on Buying Behaviour
5. Psychological Influences on Buying Behaviour
6. Marketing Strategy Recommendations
· Outcome 1: understand the processes that guide consumer perceptions, attitudes, learning & memory and choices and behavior
· Outcome 2: evaluate the different perspectives that characterize the study of consumer behavior
· Outcome 3: apply theories and models of consumer behavior to the formulation of effective marketing strategy, sales and retail strategies, for marketing or consumer management
· Outcome 4: recognize new trends early in the field of analytics and consumer experience
5 years ago
10
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