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Part 7 

Objectives and Goals 

• Expected results

o Within course time frame

o Future 

Strategic and Tactical Recommendations

• Strategy to accomplish goals

o The tactics to meet the strategic goals

Message 

• Explanation and justification of message

• Consistent layout design and mandatory inclusions

• Examples of message and graphics

Promotions

• Explanation and justification of promotions

• Examples of promotional tools 

Media

• Media Chart of all running Marketing Communications advertising and promotions

Measurement 

• How will we measure the success?

o Benchmark and success measurement

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    Emily Clare
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