About Nike Just answer these specific questions...

 Nike Company 

 Customers

1. Would you want to be a customer of this company? 

a. What products and/or services are delivered? 

b. Why would a customer choose to purchase products from this company rather than others?

c.  What is this company’s competitive advantage? 

d. What are the plans to service customers in the future (i.e., future products)?

e. How successfully will they be able to do this?