A newspaper publisher, trying to pinpoint his market’s characteristics, wondered whether the way people read a newspaper is related to the reader’s educational level ...

A newspaper publisher, trying to pinpoint his market’s characteristics, wondered whether the way people read a newspaper is related to the reader’s educational level. A survey asked adult readers which section of the paper they read first and asked to report their highest educational level. These data were recorded (column 1 = first section read where 1 = front page, 2 = sports, 3 = editorial, and 4 = other) and column 2 = educational level where 1 = did not complete high school, 2 = high school graduate, 3 = university or college graduate, and 4 = postgraduate degree). Is there sufficient evidence to conclude that the four methods differ in their success?

Observed Frequencies

Educational Level

Section Read First

1

2

3

4

Total

1

4

21

31

14

70

2, 3, 4

27

32

18

2

79

Total

31

53

49

16

149