800 words, APA, Pass O.V. score, company was GM and Chevy Corvette

The creative brief should define the following:  

• What is going on in the market? Provide an overview of the company and the marketplace.  
• What are you going to do? What is the objective of your communications plan?  
• Who? Who is the target market?  
• Say what? What is the most important message you need to send to your target market?  
• Why believe? What is your target market’s reason to believe in the product, and why?  
• How will you communicate? From your Key Assignment draft, expand on any information from your 2 communication vehicles: 1 social media marketing method that you suggest using for your company’s product and 1 direct marketing campaign that you can use to build brand awareness and customize the product’s message to your target market.  
• Do it! Think about your differentiators using the 4 Ps of marketing—product, place, price, and promotion. Develop 1 slogan or tagline to help capture the target market’s attention that can be used in the social media and direct marketing campaigns.