8-2 Short Paper: Creating Effective Web Communications

In your role as communications manager at International Gadgets, you have been tasked with establishing communication standards for the new corporate website. In a memo to your staff, develop a 2–4-page guide for your staff outlining the basics for successful web communications, including issues such as:

• The characteristics of online communication
• Accessibility issues
• Establishing corporate credibility
• Privacy and security
• Ethical considerations
• Allowances for access by various devices
• Online help areas

PLEASE REFER TO RUBRIC FOR COMPANY BACKGROUND