8-1 Discussion: Evaluating Communications
ceurtnes.caklenler
or this discussion, read the article found in the module resources and in your initial post, proceed to address the following questions:
- What are some key considerations that could drive organizations to put metrics in place to measure the effectiveness of internal communication initiatives?
- How might the metrics be similar or different from an external communications initiative?
- Why is the particular business environment that organizations operate in an important consideration when implementing metrics?
7 months ago
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