8-1 Discussion: Evaluating Communications

For this discussion, read What Are Business Metrics? and Measuring Communication Effectiveness Across Diverse Backgrounds and Missions. In your initial post, address the following questions:

• What are some key considerations that could drive organizations to put metrics in place to measure the effectiveness of internal communication initiatives?
• How might the metrics be similar or different with an external communications initiative?
• Why is the particular business environment organizations operate in an important consideration when implementing metrics?