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To receive full credit there must be one primary posting of 200 words (3pts) to the discussion questions and at a minimum two secondary posts (1 pt. each) to another student’s post. Try to post your primary posts before Thursday of each week. This will help in creating a higher level of discussion as the week progresses. Final postings each week must be made before Monday at midnight. Please use proper grammar/spelling, and complete sentences. Try to use “critical thinking” and apply material from the text and your work experience if applicable. If you use online sources – please cite the source in your posting. (CH 2).

This week we focus on creating  customer value in a cross cultural market.   I have downloaded 3 research papers from the  Lasell Library (made it easy for you!),  Pick one of these papers, and use any and all of the resources this week; Power Point, sources from Module 6 & 7, McKinsey research papers, 2  TedX videos.  With the information from the resources, tell us how it relates to whatever of the research papers you picked.   In some cases your discussion will be an overview with many specifics, or more of an overview with less specifics, depending upon the paper you pick.   I gave you a lot this week, so don't get overpowered, I am not looking for a thesis. 

  • 6 years ago
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    report38.pdf