7-1

IBM and Multibusiness Strategy

Based upon the information in this unit's readings, create a post that answers the following:

1. What is IBM's corporate or multibusiness strategy for the twenty-first century, and how is it different from its long-standing strategy?
2. What does the case title "Beyond Blue" mean?

Your post should be substantive and logical to the topic. Read the Discussion Participation Scoring Guide to learn the discussion participation requirements of this course. In addition, post your work in the text box, not as an attached file.

Response Guidelines

Read the posts of your peers and respond to two. Provide a substantive and logical response that considers the following:

• Did your peer's response make you rethink your original post? Explain.
• What other inputs can you provide that might enhance the post?

Resources

• Beyond Blue.