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Firm Objectives

Read the articles Jessica Alba’s Triple Bottom startup raises $25 million and The bottom line of corporate good. 

In reference to the articles, discuss how firms incorporate the triple bottom line concept into traditional business concerns over profitability. Respond to at least two of your classmates’ posts.

Guided Response: In 300 words or more, please, provide your response to the above discussion question. Comment on how customers can influence firms to pay more attention to the preservation of the natural environment.