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Respond to... 

*How do the elements of the marketing mix align with the four strategy categories in the left-hand column? I do agree and believe that the mix aligns with the strategy categories.  It is a popular and necessary product offered at most gas station/convenience store.  Nevertheless, I am inclined to think that the global plan is not to just sell the water and other drinks, sparkling water, etc., but also to persuade and lure the consumers to come into the store as they purchase gas and any other items.  In addition, I am certain that as the strategy to entice/encourage customers to buy the product on sale which will ultimately promote customers to come into the grocery store and parent grocery store. This is where more customers will buy the product creating a  higher volume of traffic and where the bulk of the revenue will be made.

*Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column? Absolutely eyes.  Yet again, it is a popular, necessary and low-cost merchandise, nonetheless, it could lead to an upsurge of traffic to the grocery store sales and also the convenience store, creating an increase in the number of regular customers, also causing repeat shoppers for both the gas station and grocery stores. In addition, it offers a Chopper Shopper Rewards program that allows the customer to earn points and pay the gas at a lesser value and also the points can be used at the grocery store to purchase discounted food. This program will allow customers to receive in the mail a five percent discount certificate to buy any product. It also allows you to choose how you are rewarded as sign up, saving five percent in food or use the accumulated points or save on the purchase of fuel. A total of one thousand points can be earned for every dollar spent.

*Do you see room for improvement? How would this assessment be different for other types of customers? There are customers that simply don’t purchase water and rather are interested in soft drinks. Most individuals are not health conscious and therefore may not be interested in this program. The offer should also include other types of drinks options in order to attract this group of customers. Even though this option is advantage health wise, it would also be beneficial to pursue non-healthy options as an option and choice. If this is done, customers will be encouraged to purchase both types of drinks, promoting and reaching the health conscious customers plus the traditional base clients which will buy easy access fountain drinks creating revenue growth and increase in sales. And by growing the number of gas stations that may want to tap into this offer, again promoting clientele growth which could lead to the increase of customers at the parent grocery store.

Reference:

Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from https://ashford.content.edu

Respond to...

The marketing mix aligns well with four strategy categories in the left-hand column.  Listerine is a brand leader and is used by a broad group of consumers

 Market segmentation did not have an alignment with Place.  Listerine is found just about everywhere across all economic levels.

Listerine is an established product. Given the market of very similar items they would need to offer other Listerine branded items to compliment the mouthwash in order to increase profits.

Respond to...

How do the elements of the marketing mix align with the four strategy categories in the left-hand column?

The marketing of  Tide is aligned with the 4 P's; it reaches the target market those that need to wear or have clean clothing. The product brand itself will bring people to the Isle of all other items they have branded. It will attract those to the department that sells washer and dryer, and special saving discount that is available to them.
Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?

I think the strategic encourage me to purchase the product by giving me an option and discount on my purchases. Some will receive free sample product via mail. Buying  Tide receiving money back to spend later along with a refund is a winner for the store.  I purchase more than that item at the store. The mindset of saving was an encouragement to go to the Target store.
Do you see room for improvement? How would this assessment be different for other types of customers?

I think there is always for improvement. The product almost sells itself; the fact that I have several different types of Tide I can purchase is a plus. The package size and shape has changed over the years, making it economical for any family size. I think if the advertisement would include all general mills brand that would be a plus. Meeting the cleaning needs of the entire house and saving money, plus received a gift card for purchase would be a great deal. The other customer with different family size and cleaning need will benefit from this offer, discount on all brands of Tide. With a special deal when you purchase other general mills product.