6-second ads

Read this article about a new trend in digital media advertising: http://fortune.com/2017/08/23/six-second-ads/?iid=sr-link2 (Links to an external site.)Links to an external site.   Be sure to check out the Google Commissioned study referred to in the article where you can see an example of the 6-second ad. (Click on the link for it).  Also, click on all the other links in the article to get a better understanding.

Then, write a short summary of what you understood about the concept (a few sentences is adequate) and send me at least one question about something you don't understand or something you would like more information about.