6-1 Discussion: Social Media as a Communication Vehicle

Review Public Relations and Social Media: Deliberate or Creative Strategic Planning. After reading this article and identifying challenges associated with social media, discuss how organizations can use social media to effectively communicate with internal and external target audiences. Reflect on your own professional experience with social media, and consider the following questions in your response:

• How can organizations build trust through social media, both internally and externally?
• How can social media be used to address public relations issues?
• How can social media be used to support the culture, strategic vision, values, and/or mission of the organization?