569 CASE3

SEO Basics for GreenHome Solutions 569

 

Background:

GreenHome Solutions offers eco-friendly home products but has noticed a decline in website traffic and sales. They believe improving SEO could enhance their online visibility.

 

https://www.greenhomesolutions.com/

 

Assignment Questions:

1. SEO Basics:

   - Review the GreenHome Solutions website and identify obvious issues, such as long page loading times or complicated navigation.

 

2. Keywords:

   - Choose basic keywords that match GreenHome’s product range. Explain why these keywords are effective.

 

3. Content Ideas:

   - Propose a few straightforward content ideas, like blog articles, that could increase website traffic.

 

4. Tracking Success:

   - Suggest simple methods to measure if the website is getting more visitors after your changes.