5 page paper

Brand Extension Assignment: Choose a product to write a 5-page paper  (5-pages excludes title and reference pages) discussing how you would create a brand extension of that product.  Include your rationale for the brand extension.

Areas to include:

· Brand (to include a brief background)

· Extension idea

· Ration/justification or need for the new idea relate the idea back to  the companies mission statement

· Target market

· Marketing/launch strategy (to include pricing and channel strategy)

· Ethical considerations

Must stick to topic!