#5 and 6

The Final Report should describe your final results for all Allround brands by category. The written report must not exceed 13 double-spaced pages (12-point type) with one-inch margins, excluding title page and appendix. The report should not merely list the results, but detail what you learned during the simulation by addressing the categories (please label each category in your answer) below (i.e., causal relationships that include metrics from the simulation and terms from the textbook or PharmSim manual). Note: you should include Product Life Cycle related concepts in all of your categories

5. Relative emphasis on the four types of advertising messages 

6. Promotion’s budget with allocations to cooperative advertising and the three types of consumer promotions