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Individual Assignment 

Starting from your group project idea, prepare an executive 5 slides pitch presentation of how you could evolve the idea and take it further for the brand.

https://shop.petitpli.com/

The brand petit pli of children’s wear

How? 

• Choose a partnership brand to build on the idea (not fashion, luxury or hospitality) 

• Develop a strategy and plan of how to bring this evolved idea to life based on a budget of 30K (smart thinking / what channel / give ballpark figures) 

• Articulate the launch plan focus on one city, make it digital, and demonstrate an understanding and choice of communication channels (ie. Social media/experiential etc.) 

• Bring to life what the communication execution would be (visual references / https://primetimewriters.com/write-a-1-1-2-page-p/english/2022/ creative look and feel / moodboard) 

GRADING CRITERIA 

• Slides - Flow of presentation/Engaging format/Clarity and capacity to captivate the audience 

• Creative thinking (innovative, power of analysis) https://primetimepapers.com/instructions-assignment-your-15-page-research-paper-will-be-on-the-application-o/agricultural-studies/2022/

• Market understanding (Relevant to market and needs) 

• Routed in consumer need insight (shows a good understand and link to audience)

• Brand fit (Relevant tohttps://deluxepaperwriting.com/develop-a-8-to-9-slide-powerpoint-presentation-that-addresses-the-following-de/nursing/  brand mission / DNA)