3-1 milestone one submission

MilestoneOneGuidelinesandRubric.html2.zip

Milestone One Guidelines and Rubric.html

BUS 400 Milestone One Guidelines and Rubric

Overview

Presenting a new idea for a product or service in just 5 to 10 minutes brings both challenges and opportunities. The first 30 seconds are crucial. If you fail to capture the audience's attention right away, then their interest may fade, making it harder to communicate your key points and secure their buy-in. To succeed, presenters must clearly define the problem, propose a solution, and highlight the benefits of their idea. A strong, clear value proposition is essential. Without it, senior management may remain unconvinced.

Scenario

The moment is here—your opportunity to present your new project to senior management. The leadership team is attending their meeting located in another state. You have five minutes to deliver a remote pitch. Are you ready to confidently and clearly showcase the value, potential, and impact of your project? This moment is your chance to grab their attention, spark their interest, and demonstrate why your idea deserves their support.

Directions

Create an elevator pitch for your new product or service using your project outline as a guide.

Specifically, you must address the following rubric criteria:

Introduction: Introduce your product or service.
How It Fits: Determine how the product or service fits into the overall strategic plan and mission of the company.
1. Speculate if the product or service fits within the capabilities of the company based on your research from previous modules. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.
Justification: Justify your suggestion based on the numbers.
1. What will be the revenue gain?
2. Speculate on a Return on Investment (ROI) that justifies the project for investors and senior management.
Enhancing the Mission: Explain how the new product or service enhances the company’s overall mission.
1. Does it project profitability?
2. Support your position with information and data from the company's 10K. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.

What to Submit

To complete this project, you must submit a 1- to 3-page elevator pitch script in a Microsoft Word document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style.

AI Usage

If you use gen AI tools to support your work on this assignment, be sure to follow these AI usage guidelines. You must acknowledge your use of these tools in your work. Guidelines on how to cite AI tools can be found in this Shapiro Library guide.

Milestone One Rubric

Criteria	Exceeds Expectations (100%)	Meets Expectations (85%)	Partially Meets Expectations (55%)	Does Not Meet Expectations (0%)	Value
Introduction	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Introduces the product or service	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include introduction that is missing components	Does not attempt criterion	10
How It Fits	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Determines how the product or service fits into the overall strategic plan and mission of the company	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include speculations that are cursory or not based on research	Does not attempt criterion	25
Justification	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Justifies the suggestion based on the numbers	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include justification that is cursory or missing key components	Does not attempt criterion	25
Enhancing the Mission	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Explains how the new product or service enhances the company’s overall mission	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explanation that is incomplete or not based on research	Does not attempt criterion	20
Clear Communication	Exceeds expectations with an intentional use of language that promotes a thorough understanding	Consistently and effectively communicates in an organized way to a specific audience	Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding	Shows no evidence of consistent, effective, or organized communication	10
Citations and Attributions	Uses citations for ideas requiring attribution, with few or no minor errors	Uses citations for ideas requiring attribution, with consistent minor errors	Uses citations for ideas requiring attribution, with major errors	Does not use citations for ideas requiring attribution	10
Total:	100%

BUS400ModuleTwoCVSHealthBlueOceanStrategy1.docx

1

CVS Health CareLink+ Blue Ocean Strategy Project Outline

Tomika Thomas

Southern New Hampshire University

BUS 400

Tracy Shaw

September 8, 2026

BUS 400 Module Two Blue Ocean Strategy Canvas

Company Name: CVS Health Corporation

Mission Statement: CVS Health CareLink+ will provide a direct-to-consumer chronic care membership that integrates linked blood pressure and glucose monitoring, virtual physician and clinician consultations, and prescription delivery via CVS Pharmacy. The idea will streamline care and enhance engagement with CVS assets.

The Intended Customer: The target market is adults aged 35 to 64 years old who have hypertension, prediabetes, type 2 diabetes, or increased risk of chronic disease, and have high deductible insurance or lack access to primary care. Home care can enhance patient compliance and clinical supervision through remote patient monitoring (Tan et al., 2024). Telepharmacy also enhances access and can offer care that patients consider equal or superior to in-person services (Snoswell et al., 2025).

Opportunities in the Market: CVS can bridge services that consumers tend to access independently. According to GlobalData, CVS provides integrated health solutions across pharmacies, clinics, pharmacy benefit management, insurance, and digital apps (GlobalData, n.d.). CVS also has approximately 9,000 pharmacies and over 1,000 medical clinics, which offer physical assistance to digital care (CVS Health, 2026). CareLink+ is thus able to compete on continuity, convenience, and local access, rather than remote virtual visits.

Financial Opportunity: The project would introduce a recurring revenue and channel more prescriptions and clinic visits into CVS. CVS claimed 2025 revenue of 402.1 billion and 10.6 billion operating cash flow, whereas Yahoo Finance claimed trailing revenue of approximately 412.64 billion (CVS Health, 2026; Yahoo Finance, n.d.). With 500,000 consumers taking on a 29-month subscription, annual subscription revenue would be nearly 174 million. Since CVS can capitalize on the available apps, clinicians, and locations, cash flow would be positive after accounting for device, technology, marketing, and labor costs. The important metrics to consider are enrollment, retention, contribution margin, medication adherence, and CVS service utilization.

ERRC Framework

Eliminate

· Fragmented handoffs among virtual care, pharmacy, and clinic services by creating one coordinated pathway.

· Insurance eligibility barriers for basic monitoring through a direct consumer enrollment option.

Reduce

· Routine in person monitoring visits through connected devices and clinician review of submitted readings.

· Duplicated outreach through one CVS Health app dashboard and unified reminders.

Raise

· Medication adherence through pharmacist follow up, refill prompts, and escalation for missed therapy.

· Convenience and trust by pairing digital monitoring with local CVS Pharmacy and MinuteClinic support.

Create

· A monthly CareLink+ membership with connected monitoring tools, scheduled reviews, and personalized care guidance.

· A rules based alert pathway that routes concerning readings to appropriate virtual or in person care.

Key Value Proposition

CareLink + would help CVS shift to a chronic care relationship through convenient health touchpoints. Its value proposition comprises affordable monitoring, access to pharmacists, medication fulfillment, and local clinical support, all in a single consumer experience.

References

CVS Health. (2026, February 10). CVS Health Corporation reports fourth quarter and full year 2025 results. https://investors.cvshealth.com/news/news-details/2026/CVS-HEALTH-CORPORATION-REPORTS-FOURTH-QUARTER-AND-FULL-YEAR-2025-RESULTS/

GlobalData. (n.d.). CVS Health Corp company profile. Retrieved September 8, 2026, from https://www.globaldata.com/company-profile/cvs-health-corp/

Snoswell, C. L., De Guzman, K., Neil, L. J., Isaacs, T., Mendis, R., Taylor, M. L., & Ryan, M. (2025). Synchronous telepharmacy models of care for adult outpatients: A systematic review. Research in Social and Administrative Pharmacy, 21(1), 1-21. https://doi.org/10.1016/j.sapharm.2024.10.005

Tan, S. Y., Sumner, J., Wang, Y., & Wenjun Yip, A. (2024). A systematic review of the impacts of remote patient monitoring (RPM) interventions on safety, adherence, quality-of-life and cost-related outcomes. NPJ Digital Medicine, 7(1), 192. https://doi.org/10.1038/s41746-024-01182-w

Yahoo Finance. (n.d.). CVS Health Corporation (CVS) stock price, news, quote & history. Retrieved September 8, 2026, from https://finance.yahoo.com/quote/CVS/

MilestoneOneGuidelinesandRubric.html2.zip

Milestone One Guidelines and Rubric.html

BUS 400 Milestone One Guidelines and Rubric

Overview

Presenting a new idea for a product or service in just 5 to 10 minutes brings both challenges and opportunities. The first 30 seconds are crucial. If you fail to capture the audience's attention right away, then their interest may fade, making it harder to communicate your key points and secure their buy-in. To succeed, presenters must clearly define the problem, propose a solution, and highlight the benefits of their idea. A strong, clear value proposition is essential. Without it, senior management may remain unconvinced.

Scenario

The moment is here—your opportunity to present your new project to senior management. The leadership team is attending their meeting located in another state. You have five minutes to deliver a remote pitch. Are you ready to confidently and clearly showcase the value, potential, and impact of your project? This moment is your chance to grab their attention, spark their interest, and demonstrate why your idea deserves their support.

Directions

Create an elevator pitch for your new product or service using your project outline as a guide.

Specifically, you must address the following rubric criteria:

Introduction: Introduce your product or service.
How It Fits: Determine how the product or service fits into the overall strategic plan and mission of the company.
1. Speculate if the product or service fits within the capabilities of the company based on your research from previous modules. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.
Justification: Justify your suggestion based on the numbers.
1. What will be the revenue gain?
2. Speculate on a Return on Investment (ROI) that justifies the project for investors and senior management.
Enhancing the Mission: Explain how the new product or service enhances the company’s overall mission.
1. Does it project profitability?
2. Support your position with information and data from the company's 10K. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.

What to Submit

To complete this project, you must submit a 1- to 3-page elevator pitch script in a Microsoft Word document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style.

AI Usage

If you use gen AI tools to support your work on this assignment, be sure to follow these AI usage guidelines. You must acknowledge your use of these tools in your work. Guidelines on how to cite AI tools can be found in this Shapiro Library guide.

Milestone One Rubric

Criteria	Exceeds Expectations (100%)	Meets Expectations (85%)	Partially Meets Expectations (55%)	Does Not Meet Expectations (0%)	Value
Introduction	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Introduces the product or service	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include introduction that is missing components	Does not attempt criterion	10
How It Fits	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Determines how the product or service fits into the overall strategic plan and mission of the company	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include speculations that are cursory or not based on research	Does not attempt criterion	25
Justification	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Justifies the suggestion based on the numbers	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include justification that is cursory or missing key components	Does not attempt criterion	25
Enhancing the Mission	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Explains how the new product or service enhances the company’s overall mission	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explanation that is incomplete or not based on research	Does not attempt criterion	20
Clear Communication	Exceeds expectations with an intentional use of language that promotes a thorough understanding	Consistently and effectively communicates in an organized way to a specific audience	Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding	Shows no evidence of consistent, effective, or organized communication	10
Citations and Attributions	Uses citations for ideas requiring attribution, with few or no minor errors	Uses citations for ideas requiring attribution, with consistent minor errors	Uses citations for ideas requiring attribution, with major errors	Does not use citations for ideas requiring attribution	10
Total:	100%

BUS400ModuleTwoCVSHealthBlueOceanStrategy1.docx

1

CVS Health CareLink+ Blue Ocean Strategy Project Outline

Tomika Thomas

Southern New Hampshire University

BUS 400

Tracy Shaw

September 8, 2026

BUS 400 Module Two Blue Ocean Strategy Canvas

Company Name: CVS Health Corporation

Mission Statement: CVS Health CareLink+ will provide a direct-to-consumer chronic care membership that integrates linked blood pressure and glucose monitoring, virtual physician and clinician consultations, and prescription delivery via CVS Pharmacy. The idea will streamline care and enhance engagement with CVS assets.

The Intended Customer: The target market is adults aged 35 to 64 years old who have hypertension, prediabetes, type 2 diabetes, or increased risk of chronic disease, and have high deductible insurance or lack access to primary care. Home care can enhance patient compliance and clinical supervision through remote patient monitoring (Tan et al., 2024). Telepharmacy also enhances access and can offer care that patients consider equal or superior to in-person services (Snoswell et al., 2025).

Opportunities in the Market: CVS can bridge services that consumers tend to access independently. According to GlobalData, CVS provides integrated health solutions across pharmacies, clinics, pharmacy benefit management, insurance, and digital apps (GlobalData, n.d.). CVS also has approximately 9,000 pharmacies and over 1,000 medical clinics, which offer physical assistance to digital care (CVS Health, 2026). CareLink+ is thus able to compete on continuity, convenience, and local access, rather than remote virtual visits.

Financial Opportunity: The project would introduce a recurring revenue and channel more prescriptions and clinic visits into CVS. CVS claimed 2025 revenue of 402.1 billion and 10.6 billion operating cash flow, whereas Yahoo Finance claimed trailing revenue of approximately 412.64 billion (CVS Health, 2026; Yahoo Finance, n.d.). With 500,000 consumers taking on a 29-month subscription, annual subscription revenue would be nearly 174 million. Since CVS can capitalize on the available apps, clinicians, and locations, cash flow would be positive after accounting for device, technology, marketing, and labor costs. The important metrics to consider are enrollment, retention, contribution margin, medication adherence, and CVS service utilization.

ERRC Framework

Eliminate

· Fragmented handoffs among virtual care, pharmacy, and clinic services by creating one coordinated pathway.

· Insurance eligibility barriers for basic monitoring through a direct consumer enrollment option.

Reduce

· Routine in person monitoring visits through connected devices and clinician review of submitted readings.

· Duplicated outreach through one CVS Health app dashboard and unified reminders.

Raise

· Medication adherence through pharmacist follow up, refill prompts, and escalation for missed therapy.

· Convenience and trust by pairing digital monitoring with local CVS Pharmacy and MinuteClinic support.

Create

· A monthly CareLink+ membership with connected monitoring tools, scheduled reviews, and personalized care guidance.

· A rules based alert pathway that routes concerning readings to appropriate virtual or in person care.

Key Value Proposition

CareLink + would help CVS shift to a chronic care relationship through convenient health touchpoints. Its value proposition comprises affordable monitoring, access to pharmacists, medication fulfillment, and local clinical support, all in a single consumer experience.

References

CVS Health. (2026, February 10). CVS Health Corporation reports fourth quarter and full year 2025 results. https://investors.cvshealth.com/news/news-details/2026/CVS-HEALTH-CORPORATION-REPORTS-FOURTH-QUARTER-AND-FULL-YEAR-2025-RESULTS/

GlobalData. (n.d.). CVS Health Corp company profile. Retrieved September 8, 2026, from https://www.globaldata.com/company-profile/cvs-health-corp/

Snoswell, C. L., De Guzman, K., Neil, L. J., Isaacs, T., Mendis, R., Taylor, M. L., & Ryan, M. (2025). Synchronous telepharmacy models of care for adult outpatients: A systematic review. Research in Social and Administrative Pharmacy, 21(1), 1-21. https://doi.org/10.1016/j.sapharm.2024.10.005

Tan, S. Y., Sumner, J., Wang, Y., & Wenjun Yip, A. (2024). A systematic review of the impacts of remote patient monitoring (RPM) interventions on safety, adherence, quality-of-life and cost-related outcomes. NPJ Digital Medicine, 7(1), 192. https://doi.org/10.1038/s41746-024-01182-w

Yahoo Finance. (n.d.). CVS Health Corporation (CVS) stock price, news, quote & history. Retrieved September 8, 2026, from https://finance.yahoo.com/quote/CVS/

MilestoneOneGuidelinesandRubric.html2.zip

Milestone One Guidelines and Rubric.html

BUS 400 Milestone One Guidelines and Rubric

Overview

Presenting a new idea for a product or service in just 5 to 10 minutes brings both challenges and opportunities. The first 30 seconds are crucial. If you fail to capture the audience's attention right away, then their interest may fade, making it harder to communicate your key points and secure their buy-in. To succeed, presenters must clearly define the problem, propose a solution, and highlight the benefits of their idea. A strong, clear value proposition is essential. Without it, senior management may remain unconvinced.

Scenario

The moment is here—your opportunity to present your new project to senior management. The leadership team is attending their meeting located in another state. You have five minutes to deliver a remote pitch. Are you ready to confidently and clearly showcase the value, potential, and impact of your project? This moment is your chance to grab their attention, spark their interest, and demonstrate why your idea deserves their support.

Directions

Create an elevator pitch for your new product or service using your project outline as a guide.

Specifically, you must address the following rubric criteria:

Introduction: Introduce your product or service.
How It Fits: Determine how the product or service fits into the overall strategic plan and mission of the company.
1. Speculate if the product or service fits within the capabilities of the company based on your research from previous modules. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.
Justification: Justify your suggestion based on the numbers.
1. What will be the revenue gain?
2. Speculate on a Return on Investment (ROI) that justifies the project for investors and senior management.
Enhancing the Mission: Explain how the new product or service enhances the company’s overall mission.
1. Does it project profitability?
2. Support your position with information and data from the company's 10K. Use resources like GlobalData Explorer, Yahoo Finance, and investor relations pages within the company’s website.

What to Submit

To complete this project, you must submit a 1- to 3-page elevator pitch script in a Microsoft Word document using double spacing, one-inch margins, and 12-point Times New Roman font. Sources should be cited according to APA style.

AI Usage

If you use gen AI tools to support your work on this assignment, be sure to follow these AI usage guidelines. You must acknowledge your use of these tools in your work. Guidelines on how to cite AI tools can be found in this Shapiro Library guide.

Milestone One Rubric

Criteria	Exceeds Expectations (100%)	Meets Expectations (85%)	Partially Meets Expectations (55%)	Does Not Meet Expectations (0%)	Value
Introduction	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Introduces the product or service	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include introduction that is missing components	Does not attempt criterion	10
How It Fits	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Determines how the product or service fits into the overall strategic plan and mission of the company	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include speculations that are cursory or not based on research	Does not attempt criterion	25
Justification	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Justifies the suggestion based on the numbers	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include justification that is cursory or missing key components	Does not attempt criterion	25
Enhancing the Mission	Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner	Explains how the new product or service enhances the company’s overall mission	Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explanation that is incomplete or not based on research	Does not attempt criterion	20
Clear Communication	Exceeds expectations with an intentional use of language that promotes a thorough understanding	Consistently and effectively communicates in an organized way to a specific audience	Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding	Shows no evidence of consistent, effective, or organized communication	10
Citations and Attributions	Uses citations for ideas requiring attribution, with few or no minor errors	Uses citations for ideas requiring attribution, with consistent minor errors	Uses citations for ideas requiring attribution, with major errors	Does not use citations for ideas requiring attribution	10
Total:	100%

BUS400ModuleTwoCVSHealthBlueOceanStrategy1.docx

MilestoneOneGuidelinesandRubric.html2.zip

BUS400ModuleTwoCVSHealthBlueOceanStrategy1.docx

MilestoneOneGuidelinesandRubric.html2.zip

Milestone One Guidelines and Rubric.html

BUS 400 Milestone One Guidelines and Rubric

Overview

Scenario

Directions

What to Submit

AI Usage

Milestone One Rubric

BUS400ModuleTwoCVSHealthBlueOceanStrategy1.docx