2PRT

(2 pages)

Select leader of an organization that did or said something which reflected poorly on the entity. It may be a news story that you recall, or you may conduct internet searches for an incident.

• Introduction
• Incident background
• Implication for the controversial figure
• How the company reacted
• conclusion
• reference

Excel and (3 pages word )

you are engaged on a consulting basis by Loving Organic Foods.In order to get a better idea of what might have motivated customers’ buying habits you are asked to analyze the ages of the customers who have purchased organic foods over the past 3 months

(Excel PART)

i. USE the Excel-based data file with the age data of the 124 customers and  create a frequency distribution (histogram)

ii. determine the mean, median, and mode

PLEASE CHECH THE EXCEK BELOW.

2. (WORD PART) 3PAGES 

• Provide a brief introduction to/background of the problem.
• Provide a brief description of organic food industry and target market characteristics such as their demographics, lifestyles and shopping behaviors.
• Provide a written analysis that supports your Histogram age groups (bins). 
• Based on your analysis of the histogram data, provide complete and meaningful recommendations as the data relates to Loving Organic Foods’s marketing strategy.

Check the professional market research reports from IBISWorld database to find the industry analysis for your cumulative Session Long Project.

IBISWorld Overview (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Forecast (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Data and Sources (n.d.). IBISWorld, Inc., New York, NY.

IBISWorld Navigation Tips (n.d.). IBISWorld, Inc., New York, NY.