2000word media work

Research question: How does platforms such as LinkedIn mediate the performance of professional self-branding among Gen Z, and what does this reveal about identity construction and digital labour in platform capitalism?

- Use Marxist and Schumpeter's theories

- Use at least 8 of the sources provided and additional references (academic and reliable)

- Include literature review

- Find a contemporary case study, issue, debate, development, or news report, to use

- Harvard referencing style

- No AI