Marketing
topic: We also covered how consumers, business and the government are related to them. Having these foundations, we can now start with sustainable marketing proper. For the remainder of the course you will be applying book chapters to evaluate, not merely describe, the sustainable marketing efforts of your chosen company.
We begin this new part of the course with the following discussion questions: Is sustainability a strategic, tactical or operational issue? Why, why not? Where should the emphasis lie?
7 years ago
Answer
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Sustainability.docx
