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One of the marketplace trends that has grown rapidly (especially since the Great Recession) is the shared economy. Some of the pioneers in this area include AirBNB, Snapgoods, Uber, Lyft, and LendingClub. Why do you think this trend has become so popular? How has it changed consumer behavior? Have you or would you consider using these services/products? Why or why not? Do you see this trend becoming a permanent part of the economy or a passing fad/trend?