2 Page Article Review

Prepare a detailed critique of a peer-reviewed article. In your critique, address the following questions:

 What are the main points and arguments of the author(s)?

 What is your opinion of the article?

 How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)

The critique should be a minimum of two pages in length in APA style. Be sure to cite and reference all quoted or paraphrased material appropriately in APA style.