2 class questions

marketing class- answer questions below in two paragraphs 

What can you do to win fans at your business? 

How do you, or can you, give your customers both what they want and need? 

In what ways might you upsell at your business? 

law & ethics class- answer questions below in two paragraphs 

What are some ways that you might use, or do use licensing with your business as either the licensor or licensee? 

How do you, or might you, settle any disputes that arise for your business? 

What seems to be the best path for settling these types of disagreements?