2.3 - Assignment: Getting to the Bottom of the Problem (PLG1)

  Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization. Write your proposal as a 1-2 page, single spaced, business memo addressed to the brand manager. For help, review the Business Memo Research Guide (Purdue).