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For this assignment, you will need to write a brief paper on the role of generous return policies in creating customer loyalty in the retail industry. 

Your work must be based on research using peer-reviewed articles from the Library databases.

Your work must:

• Be 1,000 words minimum (There are no page/word limits for this assignment)
• Meet formatting requirements that are shown in the syllabus
• Have in-text citations (APA or MLA)
• Have a reference page, properly executed according to APA or MLA formatting guidelines 
• Be in .pdf format

Submissions that miss ANY of the above criteria will not be considered.