1.5 Assignment: Competitive Advantage Case Study

 Businesses are always striving to "win," as the course textbook points out in Chapter 1. One highly competitive marketplace is that of the commercial airline industry.

Written Assignment: 

Choose a Part 121 air carrier (such as American, Delta, Southwest, etc.) and provide data that shows how that enterprise has successfully employed competitive advantage obtained through the utilization of information technology to win and keep loyal customers or operate more efficiently in the reservations, maintenance, or operations departments. You may provide a historical example that would be found going back several decades. Learning from the past is a great way to succeed in the future. Conduct in-depth research on the topic using at least two primary sources outside of the course textbook as references and write a scholarly paper. Must be in APA format with title page.