1. 500 words for 1 question and 250 words for 2 question

1.  

In a highly controversial move, your favorite social network has just agreed to allow Wal-Mart access to the postings, messages, and photos of its users. Wal-Mart will also gain access to usernames and email addresses in violation of the network’s privacy policy. Wal-Mart plans to mine this data to learn more about what its customers want and to develop targeted direct mailings and emails promoting those items. You are so strongly opposed to (or for) this change in the privacy policy that you are motivated to send a message to the social network expressing your opinion. What do you say?

2. How would one define business intelligence (BI)? Identify and briefly discuss a real-world application of BI ?