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trategic positioning is an integral aspect of the potential success of a company. Review the resources regarding Kellogg’s (Decline in Cereal Sales Bites into Kellogg's Results and Will Kellogg’s Cereal Sales Ever Return to Normal?), and consider the different elements that have played a role in the company’s current position, such as competition and industry trends. Then reflect upon your chosen company and post information on the following:

• What is the background of the current market?
• What are the most significant sources of competition for this company?
• What are the significant industry trends that could impact your company?
• Provide a brief synopsis of the overall market and key segments.