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Distributionb channelsb areb pathsb thatb ab productb orb serviceb takesb onb itsb routeb tob theb market.b
Theb pathb isb fromb theb manufacturerb tob theb consumer.b Geographicalb locationb canb affectb theb
selectionb ofb distributionb channelsb tob determineb productb sales.b
Anb exampleb ofb geographicalb locationb affectingb theb selectionb ofb distributionb channelsb wouldb
haveb tob beb theb onlineb market.b Priorb tob theb internetb beingb sob easilyb accessible,b distributionb
channelsb wereb heavilyb affectedb byb culturalb changesb withinb theb environmentb orb culturalb
aspectsb ofb anb environment.b Thereb areb stillb someb onlineb distributionb channelsb areb thirdb partyb
channelsb andb directlyb associateb withb bothb theb manufacturerb asb wellb asb theb consumer.
Expandingb methodsb ofb distributionb helpsb anb organizationb growb faster.b Onlineb shoppingb isb
convenientb forb mostb everyoneb especiallyb duringb holidays.b Myb favoriteb aspectb ofb onlineb
shoppingb theb varietyb ofb productsb andb manufacturersb Ib canb accessb rightb atb theb tipb ofb myb
fingers.b Itb allowsb meb tob beb inb controlb ofb whenb Ib startb andb stopb shopping.b Thisb isb alsob theb
sameb withb onlineb schooling.b Itb isb ab serviceb thatb isb providedb throughb anb onlineb distributionb
channel.b
Distributionb channelb areb meansb orb waysb thatb ab producerb sellsb itsb productsb eitherb directlyb tob
itsb buyersb orb byb distributorb likeb inb wholesaleb orb retail.b Inb thisb newb timesb ofb technologyb
whereb almostb everyoneb shopsb online,b distributorsb couldb alsob meanb virtualb storesb andb sellers.b
Geographicalb locationb isb anb importantb partb inb marketing.b Thisb willb helpb determineb howb theb
productb willb sellb outb tob potentialb consumersb andb howb fastb orb slowb itb willb takeb forb theb
productsb tob reachb theb market.b Anb exampleb Ib couldb thinkb ofb isb onlineb shopping.b Ib amb guiltyb
ofb shoppingb onlineb especiallyb atb thisb timeb whereb Christmasb isb almostb here.b Oneb factorb thatb
affectsb myb decisionb tob placeb anb orderb wouldb beb theb locationb whereb myb itemb isb comingb fromb
andb howb fastb itb willb getb here.b Geographicalb locationb comesb intob playb inb thisb scenario.b
Obviously,b Ib couldb purchaseb anb itemb fromb overseasb forb ab lesserb priceb thanb buyingb locally.b
Butb becauseb Ib wantb myb itemsb tob getb hereb beforeb Christmas,b Ib wouldb purchaseb ab sellerb whob
offersb fasterb shippingb andb deliveryb evenb thoughb theb priceb isb higherb thanb others.b Anotherb
exampleb wouldb beb myb dad'sb formerb businessb whichb wereb piggeryb andb poultry.b Thereb wereb ab
lotb ofb theb sameb businessesb inb ourb townb inb theb Philippinesb butb myb dadb marketedb andb
distributedb hisb productsb tob meatb shopsb andb smallb storesb thatb wereb nearb hisb businessb location.b
Ib rememberedb goingb withb himb whenb Ib wasb youngb tob shopsb whenb heb wouldb personallyb
deliverb theb orders.b Theb meatb shopb ownersb preferredb tob dob businessb withb himb asb hisb farmb
(whereb hisb piggeryb andb poultryb whereb located)b wasb minutesb awayb fromb theseb shops,b andb ifb
theyb needb tob buyb more,b itb wouldb beb easierb tob transportb theb productsb ratherb thanb buyingb fromb
someoneb elseb thatb wasb locatedb milesb away.b Ib rememberedb beingb youngb andb curious,b Ib
wouldb askb questionsb like,b "whyb dob youb sellb theb pigsb atb thisb shop?b whyb notb sellb themb atb theb
biggerb marketb inb town?".b Myb dadb wouldb oftenb giveb meb lessonb aboutb business.b Heb wouldb
remindb meb thatb alwaysb marketb whereb theb demandb isb bigb forb yourb product,b orb thatb
transportingb productsb areb partb ofb businessb expense,b sob startb withb marketingb yourb productsb tob
placesb nearbyb whereb thereb isb ab demandb forb it.b Web haveb fourb seasons,b eachb seasonb canb lastb
90b dayb orb more.b Ifb youb areb notb carefulb theb weatherb canb trickb youb intob believingb thatb youb
haveb transitionedb intob theb next.b Consideringb thatb seasonsb canb rangeb fromb belowb zerob tob 95b
degreesb Fahrenheit,b distributionb channelsb needb tob beb wellb constructed.b Consumerb benefitsb
needb tob beb considered,b forb instance,b bootsb inb theb winterb season:b formb andb placeb utilityb
wouldb beb important.b Knowingb whereb tob buyb bootsb andb whichb bootsb tob purchaseb isb ab
consumerb benefit.b Havingb theb bootsb availableb duringb theb winterb monthsb wouldb supportb theb
timeb utilityb ofb ab distributionb channel.b Althoughb productsb andb servicesb forb seasonsb mayb
differ,b theb distributionb ofb theb productsb andb servicesb canb beb spreadb acrossb seasonsb usingb
channelsb thatb currentlyb focusb onb oneb seasonb butb houseb itemsb forb otherb seasons.b Havingb
marketingb channelsb thatb allowb theb directb consumerb orb evenb indirectb consumerb contactb
allowsb retailersb tob communicateb withb distributorsb theb needb atb ab particularb timeb whichb
eliminatesb theb wasteb ofb resourcesb andb timeb becauseb theb focusb isb inb alignmentb withb
geographicalb need.b "Ab distributionb channelb isb ab chainb ofb intermediariesb orb entitiesb throughb
whichb goodsb andb servicesb passb throughb beforeb gettingb tob theb finalb buyer.b Ab distributionb
channelb isb comprisedb ofb wholesalers,b retailersb asb wellb asb distributors.b Distributionb channelsb
canb beb directb selling,b useb ofb intermediaries,b dualb distribution,b orb reverseb logisticsb channels.b
Theb shortestb distributionb channelb isb whenb ab customerb buysb directlyb fromb theb wholesalerb orb
producer."b (2022)
"Geographicalb locationb canb beb strategicb forb accessb tob goodsb andb services.b Similarly,b
nearnessb tob theb targetb marketb makesb itb easierb tob distributeb goodsb andb servicesb tob theb buyers.b
Forb example,b whenb ab farmerb isb nearb theb market,b theyb willb takeb ab shorterb distributionb
channelb thanb whenb theb targetb marketb isb locatedb inb ab differentb geographicalb area."b (2022)
Ab practicalb exampleb isb theb caseb ofb Walmart,b whichb opensb upb ab chainb ofb storesb inb differentb
geographicalb areasb tob eachb outb tob moreb customersb inb otherb states.b Byb openingb moreb storesb
inb differentb locations,b theb distributionb channelb isb fromb theb wholesalerb directlyb tob theb
consumer."b (2022).b Livingb inb ab smallb townb hasb someb perks.b Thereb isb lessb crime.b Classb sizesb
areb smallerb inb theb schools.b Itb seemsb thereb areb nob strangers.b Likeb onb Cheers,b “everybodyb
knowsb yourb name.”b Butb thereb areb someb definiteb downfallsb tob livingb inb ab smallb town.b Oneb ofb
theb biggestb isb beingb ableb tob findb specialtyb productsb locally.b Forb example,b Ib amb ab guitarb
player.b Ib amb notb theb greatestb byb anyb stretch,b butb Ib enjoyb playing.b Inb southernb Illinois,b thereb
areb veryb fewb musicb shopsb thatb sellb high-qualityb instruments.b Mostb guitarb shopsb sellb cheaperb
guitars.b Everyb nowb andb then,b ab guitarb shopb mayb haveb ab usedb guitarb thatb isb ab gemb butb notb
toob often.b Whyb isb this?b Withb theb distributionb channelb neededb tob getb qualityb instrumentsb tob
myb area,b theb pricesb wouldb beb outrageous.b Thereb wouldb beb toob manyb handsb wantingb ab pieceb
ofb theb actionb betweenb theb producerb ofb theb guitar,b theb agentsb forb theb producer,b theb
wholesaler,b andb finallyb theb retailer.b Theb customerb justb couldb notb affordb it.
Shoppingb onb theb internetb makesb itb easierb tob buyb ab qualityb instrument.b Itb isb alsob cheaper,b
becauseb thereb areb lessb middlemen.b However,b buyingb offb theb internetb alsob hasb ab downfall.b
Whenb buyingb ab guitarb locally,b oneb canb playb itb inb theb storeb tob seeb ifb heb orb sheb likesb it.b Theb
musicianb mayb likeb theb lookb ofb theb guitarb butb hateb theb action,b howb itb feels.b Differentb woodsb
canb changeb ab soundb dramatically.b Whileb theb guitarb mayb lookb great,b itb mayb notb soundb theb
wayb oneb wouldb hope.b Demob videosb canb help,b butb theyb areb notb alwaysb ab trueb representationb
ofb theb instrument.Ib haveb broughtb qualityb newb instrumentsb offb theb internetb andb usedb onesb
locally.b Ib wonderb ifb myb used,b localb buyb wasb oneb boughtb byb ab dissatisfiedb internetb shopper.b
Whob knows?b Itb veryb wellb couldb be.
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