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Gatheringa anda developinga marketa researcha isa essentiala fora aa firma ifa theya intenda toa increasea
theira salesa ofa aa specifica producta througha onea ofa thea foura generala basesa ofa segmentation.a
Withouta greata marketa researcha goinga intoa thea marketinga strategya youa coulda expecta toa finda
high-enda vehiclesa solda ina lowa incomea areasa ofa youra citya anda othera thingsa likea thisa occurring.a
Thesea kinda ofa marketinga strategiesa woulda puta manya companiesa outa ofa businessa anda showsa
thea importancea ofa developinga strategica marketa research.Onea examplea thata comesa toa minda wasa
thea marketinga strategya ofa Laysa potatoa chipsa aa couplea ofa yearsa back.a Ita wasa calleda thea "Doa Usa
Aa Flavor"a contesta anda ita seemeda thata therea wasa aa newa flavora ona thea shelfa dailya witha somea
prettya wilda onesa toa boot.a Thisa wasa aa verya uniquea waya toa conducta marketa researcha anda hasa
sincea beena copieda bya othera organization'sa lookinga toa replicatea Lay'sa success.a Accordinga toa
Wirelessa News,a "Lay'sa isa askinga fansa toa alsoa includea thea locationa thata inspireda eacha potentiala
million-dollara idea.a Latera thisa year,a foura deliciousa finalista flavors,a representinga flavorfula
citiesa anda townsa acrossa thea U.S.,a willa bea fullya developed,a broughta toa storea shelvesa anda voteda
ona bya America.a Fansa area encourageda toa visita DoUsAFlavor.coma toa submita theira flavora ideas."a
(Close-upa Media,a 2015)a Thea primarya observationala dataa thata Lay'sa wasa ablea toa generatea froma
thisa strategya woulda seta thea companya upa fora yearsa ofa futurea marketinga success.a Theya woulda
thena bea ablea toa identifya marketa segmentsa acrossa thea nationa witha whicha toa targeta anda howa toa
targeta thosea segments.a Marketinga researcha isa onea ofa thea keya componentsa ina developinga
marketinga strategiesa fora businesses.a Ita isa importanta becausea wea needa toa identifya marketinga
opportunitiesa anda problems.a Wea alsoa needa toa generate,a refine,a anda evaluatea potentiala
marketinga actions,a anda monitora marketinga performance.a Somea maina purposesa ofa marketinga
researcha isa thata ita cana helpa aa businessa makea importanta businessa decisions,a securea investmentsa
anda funding,a determinea newa businessa opportunities,a anda avoida businessa failures.a Ana examplea
ofa marketinga researcha isa conductinga ana onlinea searcha ona aa particulara producta anda thena
makinga notea ofa thea mosta recenta dataa publisheda ona thata product.a Ia willa usea facea cleansera
productsa asa ana example,a aa businessa cana wanta toa finda outa theira competitiona ora whata theya area
upa againsta anda cana looka upa thata producta anda makea notea ofa theira recenta dataa anda salesa anda
thingsa likea that.a Anothera examplea ofa marketinga researcha isa contactinga tradea organizationsa anda
askinga specifica questionsa abouta aa topic.a Somea companiesa evena choosea toa performa marketa
researcha bya sendinga questionnairesa toa theira existinga customersa ora usersa whoa havea showna
interesta ina theira producta ora services.a Therea area ata leasta sevena reasonsa whya marketinga researcha
isa importanta toa thea developmenta ofa aa marketinga strategy.a Easilya spota businessa opportunitiesa
bya forminga partnershipsa witha othera businesses,a createa profitablea ordera upgrades,a anda finda
newa locationsa toa sella to.a Reasona twoa isa lowera businessa risksa bya testinga newa designsa anda
productsa beforea launching,a finda outa whya customersa doa nota comea back,a anda geta insightsa ona thea
problema areas.a Createa relevanta promotionala materialsa bya talkinga toa thea targeta customersa anda
alreadya knowa theira wants,a needs,a anda frustrationsa anda youa willa knowa exactlya whata toa addressa
anda howa toa addressa ita whena youa starta creatinga marketinga materials.a Thea fourtha reasona isa
knowna wherea toa advertisea bya buyinga adsa ona sociala media,a placinga flyersa anda posters,a anda
targetinga ads.a Outsella competitorsa bya targeta dissatisfieda customers,a finda ana underserveda
customera segment,a anda identifya unaddresseda customera needs.a Reasona sixtha isa settinga bettera
goalsa fora youra businessa becausea witha marketa research,a youa willa bea ablea toa determinea thea
specifica directionsa youa wanta toa growa youra customera base.a Thea lasta reasona isa decisiona makinga
becomesa simple,a thea needa fora anda importancea ofa marketinga researcha frequentlya comesa upa
whena makinga tougha businessa decisions.a Insteada ofa havinga arbitrarya criteriaa fora thea decisionsa
youa makea asa aa businessa owner,a youa cana alwaysa goa backa toa youra marketa researcha report.a
Baseda ona thata report,a willa thisa decisiona leada toa morea customers?a Willa youa bea ablea toa reacha
morea peoplea whoa area likelya toa buya froma you?a Willa ita bea cleara toa thema thata youra businessa cana
meeta theira needs?a .a Marketa researcha isa criticala ina developinga aa marketinga strategya bya
providinga aa fact-baseda foundationa fora estimatinga salesa anda profitability.a Ita cana makea thea
differencea betweena wisea decisionsa thata drivea thea businessa forwarda anda poora decisionsa thata
cana damagea youra business.Marketa researcha providesa criticala informationa abouta youra marketa
anda youra businessa landscape.a Ita cana tella howa youra companya isa preserveda bya thea targeta
customersa anda clientsa thata youa wanta toa reach.a Ita helpsa youa understanda howa toa connecta toa
them,a showsa howa youa ratea againsta thea competitiona anda howa toa plana youra nexta step.Fora
example,a Ita givesa youa ana accuratea viewa ofa youra businessa anda youra marketplace.a Youa cana seea
howa youa area perceiveda ina comparisona toa youra competitors,a anda evaluatea whata youra
competitorsa area doinga toa attracta customers.Ita helpsa youa toa knowa whoa anda wherea youra
customersa area anda whicha onesa area mosta likelya toa doa businessa witha you.a Thisa givesa youa thea
opportunitya toa aska thosea customersa whoa doa nota wanta toa doa businessa witha youa "whya not?"
Ita cana helpa youa toa determinea ifa customersa willa finda aa newa ideaa fora aa producta appealinga baseda
ona howa similara productsa havea performeda ina thea marketplace.a Ita cana alsoa helpa youa makea
decisionsa ona producta packaginga anda promotionala decisionsa thata willa effecta thea marketinga
message.a Marketa researcha isa thea verya firsta stepa thata musta bea takena fora thea developmenta ofa aa
marketinga strategya duea toa thea facta thata researcha helpsa ina makinga aa bettera anda effectivea
strategy.a Somea ofa thea advantagesa ofa doinga aa marketa researcha are:
Ita helpsa ina aa bettera understandinga ofa thea customers.a Havinga aa detaileda informationa
abouta thea customersa likea age,a gender,a incomea etc.a helpsa ina aa bettera profilinga anda givesa
ana advantagea ina effectivea targeting.
Doinga aa marketa researcha alsoa helpsa ina gettinga thea requireda informationa abouta thea
existinga competitiona ina thea market.a Havinga performeda thisa analysisa givesa ana
appropriatea picturea ofa thea majora competitorsa anda theira weaknessesa whicha cana helpa ina
makinga aa bettera strategy.
Marketa researcha alsoa providesa insightsa abouta thea changinga consumera trends.a Thesea
trendsa area cruciala fora thea formulationa ofa producta relateda strategies.a Eg:a Whata newa
featuresa shoulda bea addeda toa thea product
Marketa researcha helpsa ina gettinga thea insightsa abouta thea demanda ofa aa producta ora
service.a Thisa cana helpa ina makinga strategiesa relateda toa thea productiona planninga anda
stocka purchasing.
somea disadvantagesa toa marketa research?a Ita cana bea expensive,a maya onlya targeta aa smalla
populationa anda needa personnela toa conducta research.a Woulda youa agreea toa thesea asa well?a
Beforea aa companya developsa aa newa producta fora thea company’sa existinga producta line,a
executivesa oftena conducta marketa researcha toa seea ifa thea newa producta willa bea profitable,a whilea
examininga thea directa needa fora thea product.a Althougha marketa researcha fora newa productsa hasa
advantages,a disadvantagesa alsoa area associateda witha thea process.a Companya executivesa musta
decidea whethera marketa researcha isa necessarya fora thea newa producta ina question.a Aa companya
cana determinea thea typesa ofa dataa theya collecta bya identifyinga thea targeta ora specifica market.a Fora
example,a aa make-upa branda mighta targeta staya ata homea momsa anda developa aa TVa commerciala
thata willa bea showna whilea soapa operasa area on.a Thena theya havea theira fulla attentiona asa theira kidsa
area probablya ina school.a Thea companya coulda collecta thea ratingsa ofa howa manya peoplea area
watchinga thesea showsa Mon-Fri.a Reacha thea targeta pricea bya evaluatinga howa mucha peoplea area
willinga toa spend,a anda roughlya figurea outa howa mucha thea regulara householda bringsa in.a Somea
peoplea bya higha enda make-up,a likea MACa fora instance.a Realistically,a nota aa lota ofa peoplea cana
afforda toa spenda $80a ona aa singlea foundation.a Thea consumersa thena looka toa aa cheapera
alternative.a Loreala isa onea Ia usea anda cana afford.a Nota asa gooda qualitya buta effective.
Reference:
Lay'sa Kicksa Offa Potatoa Chipa Flavora Contest.a (2015,a Januarya 23).a Wirelessa News.a
https://link.gale.com/apps/doc/A398481673/ITBC?u=uphoenix&sid=bookmark-
ITBC&xid=0cad9346
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