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Ib watchedb Theb four-letterb codeb tob sellingb anythingb byb Derekb Thompsonb (Tedb Talk)b viab
YouTube.b Theb presentationb wasb okay.b Heb personalizedb itb byb tellingb ab storyb andb usingb namesb
thatb wereb familiar.b Heb woreb relaxing,b invitingb clothingb asb ifb youb wereb sittingb downb talkingb
tob ab friend.b Theb messageb wasb somewhatb interesting,b simpleb butb alsob boringb atb times.b Heb
allowedb oneb personb fromb theb audienceb tob askb ab question.b Ib thinkb ifb theb stageb presentationb
wasb moreb invitingb andb hisb toneb hadb ab bitb moreb excitementb inb itb thenb itb wouldb haveb retainedb
myb attentionb more.Theb presenterb canb connectb withb theb audienceb moreb byb incorporatingb themb
tob participateb inb activities.b Askb theb audienceb questionsb thatb willb getb thereb mindb stimulatedb
aboutb theb agendab thatb willb beb discussed.b Organizationb andb rehearsalb willb helpb presentersb
deliverb ab goodb presentation.b Learnb aboutb theb audienceb thatb youb willb beb presentingb theb
messageb tob alsob helpsb withb presentations.b Ib haveb witnessedb manyb monthlyb meetingsb atb workb
thatb areb notb plannedb andb unorganized.b Web areb handedb theb agendab andb immediatelyb everyoneb
isb focusedb onb whatb willb beb discussedb andb onlyb payb attentionb tob whatb pertainsb tob theirb group.b
Theb speakersb areb notb preparedb andb nob oneb properlyb introducesb theb nextb one.b It'sb frustratingb
tob watchb leadersb beb unorganizedb andb giveb newb informationb withoutb properlyb researchingb theb
facts.b Ab bigb presentationb thatb interestsb meb andb myb co-workersb isb aboutb stockb andb
cryptocurrencies.b Ab lotb ofb myb co-workersb areb hugeb onb itb becauseb ofb theb opportunityb tob makeb
moneyb onb it,b butb itb ofb courseb hasb ab lotb ofb negativeb outcomesb tob it.b Thereb areb ab lotb ofb differentb
videosb youb canb watchb onb siteb likeb YouTubeb thatb helpb youb figureb outb whichb cryptosb orb stocksb
tob buyb intob tob maximizeb yourb output,b andb latelyb stocksb andb cryptosb haveb skyrocketedb inb
popularityb withb thingsb likeb Dogeb coinb comingb outb andb skyb rocketingb inb popularity.b Theb
peopleb thatb makeb theseb videosb reallyb engageb theb audienceb andb makeb everyoneb haveb theb ideab
thatb theyb areb goingb tob makeb thousandsb byb investingb inb theseb stocks.b Theyb dob notb reallyb
explainb ab lotb ofb theb differentb thingsb thatb gob onb withb theseb stocksb sob someb peopleb endb upb
buyingb inb ab losingb moneyb byb notb doingb enoughb researchb beforeb doingb it.b Ib thinkb theb bestb wayb
ab presenterb canb connectb withb theb audienceb wouldb beb sayingb wordsb likeb "you"b andb askingb
questionsb thatb engageb theb audienceb tob keepb themb interested.b Inb discussingb businessb
presentations,b Ib believeb itb isb importantb tob findb someb commonb groundb withb otherb businessb
communications.b Analyzingb theb situationb andb gatheringb informationb functionsb veryb muchb
theb sameb forb ab businessb presentationb asb itb doesb withb otherb formsb ofb businessb communication.b
Let'sb considerb analyzingb theb situationb asb ourb firstb step.b Inb analyzingb theb situationb forb ab
businessb presentation,b itb isb importantb tob understandb yourb audience'b expertiseb andb theirb
potentialb stateb ofb mindb beforeb preparingb yourb message.b Ifb itb isb likelyb thatb yourb audienceb willb
beb hostileb orb combativeb youb wouldb needb tob utilizeb ab differentb approachb thanb ifb yourb audienceb
isb willingb tob exceptb theb informationb thatb youb willb beb sharing.b Whileb watchingb myb morningb
doseb ofb heavyb economicsb andb stockb marketb changesb onb CNBC.b Ab CEOb wasb beingb
interviewedb aboutb theb newb changesb inb theb companiesb approachb tob fitness.b Pelotonb ab wellb
knownb homeb fitnessb wasb onb talkingb aboutb howb theirb companyb isb exploringb newb plansb forb
businessb professionalsb returningb backb tob work.b Theb presentationb wasb sob intriguingb thatb Ib
completelyb tunedb outb everythingb elseb goingb onb atb theb timeb Ib wasb intriguedb byb theb wayb heb
startedb theb messageb tob consumersb statingb thatb web believeb healthb andb fitnessb shouldb haveb nob
barriers.b Thatb spokeb tob meb andb grabbedb myb attention,b whileb listeningb tob himb talkb Ib thoughtb
tob myselfb whatb barriersb dob Ib faceb asb ab fitnessb professionalb andb whatb areb someb thingsb thatb
peopleb stateb asb ab reasonb theyb can'tb findb timeb tob workoutb eitherb workb orb homeb lifeb isb toob
stressful.b Theb presenterb talkedb brieflyb aboutb theirb plansb tob provideb membershipsb andb
equipmentb atb subsidizedb ratesb forb companiesb withb largeb numbersb ofb employeesb returningb tob
workb inb theb comingb months.b Ib thoughtb tob myselfb simpleb andb brilliantb theb presenterb didn'tb getb
intob numbersb orb statisticsb heb justb appealedb tob theb needb ofb theb consumerb tob welcomeb theb ideab
ofb returningb tob workb withb moreb incentives.b theb wayb theb presenterb appealedb tob meb wasb hisb
callb tob theb audienceb givingb hopeb andb inspiringb ideasb inb theb worldb ahead.b Ib loveb whenb ab
presenterb makesb meb askb myselfb ab questionb thatb questionb usuallyb determinesb howb muchb
researchb andb whatb Ib hopeb tob retainb fromb theb messageb ofb theb presenter.b Anb effectiveb
presentationb givesb youb insightb tob theb ideab andb alsob providesb youb withb informationb neededb
makeb ab clearb decisionb onb theb valueb andb credibilityb ofb theb informationb given.b Lastb
Wednesdayb Ib sawb ab businessb presentationb onb cryptob currency.b Theb speakerb presentedb
everythingb inb ab clearb understandableb voiceb whileb stillb makingb theb informationb onb screenb easyb
tob see.b Itsb obviousb thatb theb speakerb wasb veryb knowledgeableb onb theb subjectb butb hisb dullb toneb
madeb himb soundb boredb whichb madeb itb easyb tob getb distractedb andb loseb interest.b cryptob
currencyb isb ab topicb thatb ab lotb ofb youngerb peopleb areb tryingb tob getb intob sob whenb theb speakerb
didb ab fantasticb jobb ofb usingb hisb failuresb whereb heb lostb moneyb ib wasb inspiredb tob tryb again.b
cryptob currencyb isb theb newb waveb ofb thingsb andb itb interestingb tob meb becauseb youb canb makeb ab
lotb ofb moneyb overb time.b someb peopleb evenb getb luckyb andb becomeb millionairesb justb byb
investingb intob cryptob currency.b I'veb evenb seenb onb theb newsb thatb someb placesb willb letb youb buyb
thingsb withb yourb cryptob currencyb ,b someb peopleb evenb saidb itb willb beb theb newb currencyb inb theb
future.b someb waysb theb presenterb canb connectb withb theb audienceb duringb ab presentationb isb byb
askingb themb questionsb tob checkb theirb understandings,b andb jokingb withb themb tob keepb theb
moodb light.b Ib choseb tob watchb "Theb greatestb TEDb Talkb everb sold"b byb anb independentb filmb
producerb Morganb Spurlock.b Ifb youb don'tb knowb whob Morganb Spurlockb is,b heb wasb theb mainb
caricatureb inb theb documentaryb "Superb Sizeb Me"b whereb heb ateb onlyb McDonaldsb forb 30b
days.Spurlockb startedb hisb presentationb buildingb credibilityb byb goingb overb hisb pastb
documentary'sb andb describingb someb ofb theb healthb andb physicalb risksb thatb heb encounteredb
alongb theb way.b Spurlockb wasb upbeat,b funny,b butb alsob directb withb hisb message.b Heb carefullyb
planedb outb hisb presentationb andb builtb hisb messageb usingb theb buildingb blockb message.b Heb
wouldb startb withb ab smallb factb andb thenb buildb whatb heb wantedb tob conveyb offb ofb thatb fact.
Spurlockb effectivelyb showedb hisb failuresb inb theb processb showingb theb audienceb thatb heb couldb
overcomeb anb objective.b Overallb theb presentationb wasb ab success,b Spurlockb usedb comedyb tob
connectb tob hisb audienceb asb wellb asb realb lifeb fears.b Theb structureb ofb hisb presentationb wasb whatb
keptb myb attentionb andb howb heb showedb hisb audienceb thatb heb wasb ab personb justb likeb theb restb ofb
us,b andb didb notb useb hisb fameb tob advanceb inb hisb accomplishments.b Theb mostb effectiveb
presentationsb usuallyb takeb theb formb ofb ab conversationb withb theb audience.b Evenb ifb theb
audienceb isb notb activelyb participatingb inb ab vocalb manner,b asb theyb listenb tob theb speaker,b theyb
findb themselvesb commentingb andb answeringb mentally.b Whenb theb speakerb developsb thisb “giveb
andb take”b withb theb audienceb andb establishesb anb effectiveb rapport,b theb audienceb isb attentiveb
andb readyb tob absorbb theb informationb givenb inb ab criticalb mannerb whichb increasesb theb
likelihoodb ofb retention.b Theb importanceb ofb havingb theb audienceb feelb likeb anb activeb
participantb cannotb beb overstated.b Ib actuallyb watchb businessb presentationsb everyb monthb atb myb
job.b Everyb monthb theyb hostb ab businessb presentationb presentingb theb newb loanb rates,b flyers,b
andb etc.b forb theb month.b Itb definitelyb isb moreb effectiveb becauseb itb keepsb usb upb tob dateb andb helpb
usb informb membersb whenb callingb inb aboutb loans.b Itb helpsb theb companyb gainb moreb membersb
andb keepsb usb informedb onb whatb theb boardb discuss.b Waysb thatb ab presenterb canb connectb withb
theb audienceb duringb ab presentationb byb sharingb personalb experiencesb andb alsob engagingb theb
audience.b Ib believeb thatb doingb ab quickb Qb &b Ab keepsb theb audienceb engagedb butb Ib believeb youb
shouldn'tb spendb moreb thanb 1-2b minutesb answeringb eachb questionb andb makeb sureb youb focusb
specificallyb onb whatb theb questionb is.b Ib alsob believeb ab businessb presentationb shouldn'tb haveb
toob manyb wordsb onb ab slideb becauseb youb don'tb wantb itb tob lookb clutteredb andb youb don'tb wantb tob
distractb theb messageb ofb theb slide.b Maintainingb theb audienceb attentionb isb veryb importantb whenb
presenting.b Ib canb sayb myb jobb doesb ab greatb jobb atb businessb presentations.b Oneb Tuesdayb ofb
everyb monthb theb bankb Ib workb forb hasb ab businessb presentation/meeting.b Todayb wasb actuallyb
ourb dayb forb thisb monthlyb presentation.b Duringb theb presentation,b ourb seniorb viseb presidentb ofb
theb bankb walksb usb throughb theb changesb thatb areb coming,b whatb web needb tob workb onb asb ab
company,b andb theb thingsb web haveb accomplishedb forb theb previousb month.b Ib thinkb ourb seniorb
viseb presidentb doesb anb amazingb jobb atb stayingb onb topic,b keepingb eyeb contact,b andb gettingb hisb
pointb acrossb overall.b Ib believeb theseb businessb presentationsb areb veryb effectiveb forb theb growthb
ofb ourb bankb andb company.b Ib haveb noticedb thatb ourb seniorb viseb presidentb likesb tob includeb
otherb bankb officersb thatb areb notb preparedb forb theb spotlight.b Whenb thisb happens,b mostb officersb
eitherb actb likeb theyb haveb nothingb tob contributeb tob theb meetingb andb otherb officersb likeb tob crackb
jokesb inb theb middleb ofb theb meeting.b Ib don'tb thinkb theb jokesb affectb theb meetingsb inb ab negativeb
way.b Ib actuallyb thinkb theyb giveb theb meetingsb someb light-heartednessb orb humorb whichb canb
bringb moreb peopleb tob payb attention.b Ib believeb byb addingb moreb Qb &b Ab sessionsb withb theb
employeesb insteadb ofb justb bankingb officersb theyb couldb achieveb moreb employeeb interestb inb theb
businessb presentations.b Ib actuallyb justb hadb tob watchb ab businessb presentationb withb workb
yesterday,b whileb watchingb itb Ib noticedb ab fewb things.b Oneb ofb theb thingsb Ib noticedb wasb whileb
ourb managerb wasb makingb ab speechb aboutb anb upcomingb changeb withinb ourb companyb sheb wasb
veryb fidgety,b sheb fumbledb herb wordsb ab lotb andb repeatedb theb informationb ab lot.b Ib foundb myselfb
gettingb lostb andb notb reallyb receivingb theb message.b Ib hadb tob gob backb andb reviewb theb recordingb
andb slidesb tob obtainb informationb neededb tob dob myb job.b Sheb wasb veryb compassionateb inb herb
wordsb howeverb Ib feelb ifb sheb wouldb haveb outlinedb ab bitb betterb andb madeb theb informationb moreb
tob theb pointb thenb makingb itb anb ongoingb presentationb theb viewersb wouldb haveb stayedb moreb inb
tuned.b Afterb theb thirdb timeb ofb hearingb theb sameb thingb myb mindb wentb intob ab completeb
differentb direction.b Withb thatb beingb saidb sheb didb dob wellb onb puttingb theb slidesb togetherb andb
havingb themb designedb tob grabb theb attentionb ofb theb audience,b theb introb wasb warmb andb
welcomingb sheb gaveb appreciationb forb theb jobb web areb doingb andb theb directionb theb companyb isb
going.b Fromb myb perspective,b theseb areb someb ofb theb commonb problemsb Ib see
Errorb #1:b Theb presenterb doesb notb dob ab goodb jobb presentingb theb information.b Perhapsb theyb didb
notb rehearse?b Butb whenb theb presenterb fumblesb hisb orb herb part,b itb distractsb fromb theb contentb ofb
theb presentation,b nob matterb howb goodb theb slidesb are.
Errorb #2:b Theb presenterb didb notb reviewb theb presentationb slidesb tob ensureb theb audienceb wouldb
beb ableb tob seeb allb theb wordsb andb figuresb onb theb charts.b Forb example,b someb ofb themb mightb beb
sob smallb thatb theb audienceb literallyb cannotb readb them.Whenb theseb typesb ofb errorsb occur,b itb isb
almostb impossibleb forb theb presenterb tob getb hisb orb herb mainb pointsb acrossb tob theb audience.
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