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MKT505
Preview: MKT505 : International Marketing
Course Guide
Prerequisites
Course Description
Instructional Materials
Reviews the organization for international marketing, foreign demand analysis, product development
and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on
development of effective international marketing strategy addressing the major global market areas
(Europe, Africa, Asia, and the Americas).
Required Resources
Mark C. Green. 2020. Global Marketing. MKT505 Pearson Education 10th edition textbook
available at https://www.strayerbookstore.com
Supplemental Resources
Kara Alaimo. 2017. When Marketing in One Country Backfires Abroad .
https://www.bloomberg.com/view/articles/2017-03-31/when-marketing-in-one-country-backfires-
abroad
Neil R. Abramson. 2018. Managing Cultural Differences: Global Leadership for the 21st Century.
10th edition. Routledge.
Carolina Beverage Corporation . No date. https://cheerwine.com/
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Course Learning Outcomes
Weekly Course Schedule
Week 1 - To Do List
Learn: Read Chapter 1 from Global
Marketing.
