MKT315
Preview: MKT315 : Business Logistics Management
Course Guide
Prerequisites
Course Description
Instructional Materials
Examines the components and configuration of supply chains in support of marketing and retailing
operations. Reviews the considerations for aligning the supply chain configuration to the overall
marketing strategy. Analyzes considerations for material sourcing, inventory management,
distribution channel configuration, forecasting and supply network coordination, channel performance
monitoring, technology applications, and supply chain design options.
Required Resources
Bert Rosenbloom. 2013. Marketing
Channels:
A
Management
View (8th ed.). South-
Western/Cengage Learning.
Tim Donnelly. April 20, 2011. How to Narrow Your Target Market.
https://www.inc.com/guides/201104/how-to-narrow-your-target-market.html
Supplemental Resources
Goknur Arzu Akyuz. 2010. Supply Chain Performance Measurement: A Literature Review .
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=52038459&site=eds-live&scope=site
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Course Learning Outcomes
Weekly Course Schedule
Week 1 - To Do List
