MKT305
Preview:
MKT305
:
Consumer
Behavior
Course Guide
Prerequisites
Course Description
Instructional Materials
Ⓒ
2021
Strategic
Education,
Inc.
,
Version
2
Presents
the
processes
for
performing
the
analysis
of
customer
behavior
in
order
to
develop
effective
marketing
strategy.
Examines
the
principles
of
individual,
group,
and
social
dynamics
influencing
consumer
behavior.
Reviews
the
consumer
decision-making
process
and
marketing
approaches
that
can
be
used
to
improve
consumer
sales
performance
and
customer
satisfaction.
This
course
also
introduces
the
impact
and
influence
of
social
and
digital
media
on
consumption
choices.
Required Resources
Barry
Babin.
2018.
CB8.
MKT305
Blackboard
Course.
Twitter.
No
date.
Twitter
.
https://twitter.com/
Strategic
Business
Insights.
No
date.
The
US
VALS
Survey
.
http://www.strategicbusinessinsights.com/vals/presurvey.shtml
Facebook.
No
date.
Facebook
–
Log
In
or
Sign
Up
.
https://www.facebook.com/
Pinterest.
No
date.
Pinterest
.
https://www.pinterest.com/
Twitter.
No
date.
method
(@methodtweet)/Twitter
https://twitter.com/methodtweet
Ⓒ
2020
Strayer
University.
All
Rights
Reserved.
This
document
contains
Strayer
University
Confidential
and
Proprietary
information
and
may
not
be
copied,
further
distributed,
or
otherwise
disclosed
in
whole
or
in
part,
without
the
expressed
written
permission
of
Strayer
University.
Ⓒ
2021
Strategic
Education,
Inc.
,
Version
2
Course Learning Outcomes
Weekly Course Schedule
Week
1
-
To
Do
List
Learn:
Read
Chapters
1
and
2
from
CB8
.
Learn:
Read
the
PowerPoint
presentations
and
notes.
Learn:
Read
the
article
provided.
Learn:
View
the
provided
videos.
Discuss:
Introduce
yourself
and
complete
the
discussion,
It
Turns
Out
There
Is
More
to
Shopping
Than
You
Thought.
Week
2
-
To
Do
List
Learn:
Read
Chapters
3
and
4
in
CB8
.
Learn:
Read
the
PowerPoint
presentations
and
notes.
