https://atlas.strategiced.com/app#offering/8621270/course/10253705/preview/courseguide
1/18
MKT100
Preview: MKT100 Principles : of Marketing
Course Guide
Prerequisites
Course Description
Instructional Materials
Explores core marketing principles and concepts. Emphasis is placed on the development of
marketing strategy and the major components of the marketing mix, (product, price, promotion, and
distribution) as well as the marketing framework. Reviews the critical environmental factors of
markets, domestic and international, and customer behavior characteristics that affect marketing
operations. Highlights the integration of marketing with other functions in a business organization,
and the importance of having customer-centric focus throughout the organization. a
Required Resources
Dawn Iacobucci. 2018. Marketing Management. MKT100 Blackboard
Course. https://www.strayerbookstore.com
Jayne Thompson. February 19, 2019. Target Market Segment Strategy .
https://smallbusiness.chron.com/target-market-segment-strategy-63724.html
Herbert Brotspies. April 2019. Rethinking Business Segmentation: Conceptual A Model and
Strategic Insights . http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=134609598&site=eds-live&scope=site
Corbett Barr. No date. 10 Examples of Killer Unique Selling Propositions on the
Web. https://fizzle.co/10-examples-of-killer-unique-selling-propositions-on-the-web/
Ⓒ 2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
https://atlas.strategiced.com/app#offering/8621270/course/10253705/preview/courseguide
2/18
Doug Stayman. March 20, 2015. How to Write Market Positioning Statements . https://ecornell-
impact.cornell.edu/how-to-write-market-positioning-statements/
Matthew Schietz. No date. How to Make Business Motto a . https://smallbusiness.chron.com/make-
business-motto-22822.html
Dustin Betonio. January 12, 2017. 50 Examples of Catchy and Creative
Slogans. https://www.tripwiremagazine.com/50-examples-of-catchy-and-creative-slogans/
Jessie Romero. 2013. The Rise and Fall of Circuit City [PDF].
https://www.richmondfed.org/~/media/richmondfedorg/publications/research/econ_focus/2013/q3/pd
f/economic_history.pdf
Brand Minds. March 19, 2019. The Downfall of Toys R Us — Don’t Blame Amazon! https://brand-
minds.medium.com/the-downfall-of-toys-r-us-dont-blame-amazon-c88856516383
Victor Luckerson. October 2014. 4 Reasons Amazon's Fire Phone Was Flop a . https://search-
ebscohost-com.libdatab.strayer.edu/login.aspx?direct=true&db=a9h&AN=99048719&site=ehost-
live&scope=site.
