HSA505
Preview: HSA505 : Health Services Strategic Marketing
Course Guide
Prerequisites
Course Description
Instructional Materials
2021 Strategic Education, Inc., Version 2
This course examines the principles and concepts of marketing as they apply to health care
organizations. Areas discussed include the nature of marketing strategy, the environment in which
marketing operates, the consumer decision making process, market research, the market mix
(product, price, place, and promotion), and monitoring and controlling the marketing process.
Required Resources
John L. Fortenberry. 2010. Health Care Marketing: Tools and Techniques. HSA505 Jones and
Bartlett 3rd edition textbook available at https://strayerbookstore.com
Anna Johansson. 2016. . 4 Healthcare Marketing Strategies to Create Better Patient Relationships
https://advance-lexis-com.libdatab.strayer.edu/api/permalink/c5483f62-3930-4dae-ab7a-
d7e338e2466b/?context=1516831
Supplemental Resources
Continuum. Creating an Effective Patient Satisfaction
Survey. https://www.carecloud.com/continuum/creating-patient-satisfaction-survey/
Adam Brandenburger. 2019. Are Your Company's Strengths Really
Weaknesses? http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=138408651&site=eds-live&scope=site
Pexels. No date. . https://www.pexels.com Pexels
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
Course Learning Outcomes
Weekly Course Schedule
W - T D L 1
Learn: Read Chapters 1–4 in Health
Care
Marketing:
Tools
and
Techniques
(pg. 3–31) .
Learn: View Chapters 1–4 PowerPoint presentations.
Discuss: Introduce yourself to your fellow classmates and complete the discussion, Product Life
Cycle.
W - T D L 2
Learn: Read Chapters 5–8 in Health
Care
Marketing:
Tools
and
Techniques
(pg. 35-61).
2021 Strategic Education, Inc., Version 2
Lucidchart. No date. Define Your Business with a Strategy Mapping Template .
https://www.lucidchart.com/blog/strategy-mapping-example
Smart Draw. No date. . https://www.smartdraw.com/strategy-map/ Strategy Map
Ted Jackson. No date. A Complete Strategy Map Template (Including
Examples). https://www.clearpointstrategy.com/complete-strategy-map-template-examples/
Propose product development strategies for healthcare organization that a
impact the marketing mix, the use of technology, and marketing research.
1
Determine whether a healthcare organization should integrate additional best
