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ENG116
ENG116 : Discover the Writer in You
Course Guide
Prerequisites
Course Description
Instructional Materials
Course Learning Outcomes
COM100
Writing is a lifelong skill that helps you share your thoughts and ideas with the world. This course
will unlock the writer inside you by teaching you the fundamentals for how to harness the power of
your words to engage and inform. Learn how your writing can help you take a stand and how to
craft a clear and targeted message for any audience.
Required Resources
Strayer University. 2020. Discover the Writer in You. ENG116 Soomo Learning webtext available
at https://www.strayerbookstore.com
Develop a plan for writing using a writing process and technology tools.
1
Develop informative writings that are coherent and appropriate for a specific
audience.
2
Develop writings that take a coherent and appropriate stance on an issue
for a specific audience.
3
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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2/25
Weekly Course Schedule
Week 1 - To Do List
Play: Watch the Strayer Story - Your Words, Your Power. and check out the Infographic, The
Writing Process.
Quiz: Answer Questions about this week's Play activities.
Learn: Read and Complete Chapter 1 of the webtext.
Week 2 - To Do List
Play: Watch the Strayer Story - Writing is Everyone’s Business and check out the Interactive
Experience - Planning for Paradise.
Quiz: Answer Questions about this week's Play activities.
Learn: Read and Complete Chapter 2 of the webtext.
Prepare
Week 3 - To Do List
Play: Watch the Strayer Talk - In Their Words: Getting Started with Kim Coles and check out
the Interactive Experience - Idea Generator: Changing Your Perspective.
Quiz:
Answer Questions about this week's Play activities (5 pts).
Learn:
Read and Complete Chapter 3 of the webtext (48 pts).
Assignment
:
Submit Assignment 1: The Writing Plan, in Chapter 3 of the webtext (120 pts).
Read the instructions for Assignment 1 - The
Writing
Plan, due next week.
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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3/25
Week 4 - To Do ListWeek 4 - To Do List
Play: Watch the Strayer Talk - In Their Words: Respecting Your Reader with John Pollack.
Quiz: Answer Questions about this week's Play activities.
Learn: Read and Complete Chapter 4 of the webtext.
Week 5 - To Do List
Play: Watch the Strayer Story - In Their Words: The Power of Writing and check out the
Interactive Experience - Drafting: You Be the Judge
Quiz: Answer Questions about this week's Play activities.
Learn: Read and Complete Chapter 5 of the webtext.
Week 6 - To Do List
Play: Watch In Their Words: Finding What Works for You with Kim Coles.
Quiz: Answer Questions about this week's Play activities.
Learn: Read and Complete Chapter 6 of the webtext.
Prepare
Week 7 - To Do List
Play:
Watch the Strayer Talk - In
Their
Words:
Being
Your
Own
Editor
with
Derrick
Hamilton
(5 pts).
Quiz: Answer Questions about this week's Play activities.
Learn:
Read and Complete Chapter 7 of the webtext (48 pts).
Read the instructions for Assignment 2 - The Informative Report, due next week.
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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4/25
Week 7 - To Do List
Assignment
:
Submit Assignment : The
Informative
Report, in Chapter 7 of the webtext (175 pts)..
Week 8 - To Do List
Play: Play: Watch the Strayer Talk - In Their Words: Getting it Right with Derrick Hamilton
and check out the Interactive Experience - Prewriting for Purpose.
Quiz: Answer Questions about this week's Play activities.
Learn: Read and Complete Chapter 8 of the webtext.
Week 9 - To Do List
Play: Watch the Strayer Story - Making The Case.
Quiz: Answer Questions about this week's Play activities.
Learn: Read and Complete Chapter 9 of the webtext.
Week 10 - To Do List
Play:
Watch the Strayer Talk - In
Their
Words:
Using
Feedback
with
John
Pollack (5 pts).
Quiz:
Answer Questions about this week's Play activities (5 pts).
Learn:
Read and Complete Chapter 10 of the webtext (48 pts).
Assignment
:
Submit Assignment 3: The
Pitch
Email, in Chapter 10 of the webtext (150 pts).
Week 11 - To Do List
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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5/25
Week 11 - To Do List
Play: Watch the Strayer Story - Making Sense of it All.
Quiz: Answer Questions about this week's Play activities.
Learn: Read and Complete Chapter 11 of the webtext.
Grading Scale
Participation Total Points % of Grade
Discussion Participation 0 0%
Assignment Total Points % of Grade
Week 1 Learn - Learn 48 4.8%
Week 1 Quiz - Quiz 5 0.5%
Week 2 Learn - Learn 48 4.8%
Week 2 Quiz - Quiz 5 0.5%
Week 3 Assignment - Assignment 120 12%
Week 3 Learn - Learn 48 4.8%
Week 3 Quiz - Quiz 5 0.5%
Week 4 Learn - Learn 48 4.8%
Week 4 Quiz - Quiz 5 0.5%
Week 5 Learn - Learn 48 4.8%
Week 5 Quiz - Quiz 5 0.5%
Week 6 Learn - Learn 48 4.8%
Week 6 Quiz - Quiz 5 0.5%
Week 7 Assignment - Assignment 175 17.5%
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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6/25
Participation Total Points % of Grade
Week 7 Learn - Learn 48 4.8%
Week 7 Quiz - Quiz 5 0.5%
Week 8 Learn - Learn 48 4.8%
Week 8 Quiz - Quiz 5 0.5%
Week 9 Learn - Learn 48 4.8%
Week 9 Quiz - Quiz 5 0.5%
Week 10 Assignment - Assignment 150 15%
Week 10 Learn - Learn 48 4.8%
Week 10 Quiz - Quiz 5 0.5%
Week 11 Learn - Learn 20 2%
Week 11 Quiz - Quiz 5 0.5%
Totals 1000 100%
Final Course Grade
Points Percentage Grade
900 - 1000 90% - 100% A
800 - 899 80% - 89% B
700 - 799 70% - 79% C
600 - 699 60% - 69% D
0 - 599 59% and below F
Unique Course Features
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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7/25
Grading Scale Notation
Please consult the University Catalog and your academic advisor to determine the final grade
needed in this class to satisfy your specific degree conferral requirements.
Assignments
Lab Participation and Attendance Policy
NOTE: This course uses Soomo to support your learning in this course. Graded activities in
Soomo will count for attendance.
The Writing Plan
Summary
Text
Due: Week 3 Points: 120
Skills Being Assessed: Productivity and Technology
What to submit/deliverables: Webtext assignment templates submitted in Chapter 3 of the
webtext
What is the value of doing this assignment?
When you have several deadlines to meet, it can feel overwhelming. But, by planning your time
and using technology, you can increase your productivity so you can meet your deadlines. Using
planning strategies and digital tools, such as the webtext, allows you to effectively manage your
time and efficiently complete your work, anytime and anywhere.
For many, the hardest part of writing is getting started. Before you even begin to write, however,
you need to have a plan. Just as architects don’t build houses without a well-thought plan, writers
also need a plan before starting to write. That is why for your first assignment you will work on
creating a plan for writing. You’ll use this plan to help you complete your last two assignments.
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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8/25
The three assignments in this course build on each other—much like you would imagine
scaffolding used for building a house with several floors. The carpenter cannot build the third floor
until the second floor is built, and you cannot complete the second assignment until the first
assignment is completed. You’ll also use information from Assignment 2 to inform your writing for
Assignment 3.
Your goal for this assignment is to: Develop a plan for writing (following the writing process:
prewrite, draft, revise) using technology tools (your webtext).
Instructions
Step 1: Complete the assignment templates in the webtext - Chapter 2.
Step 2: Complete the assignment templates in the webtext - Chapter 3.
Step 3: Submit your assignment templates in the webtext - Chapter 3.
Note: You will need to finish all webtext assignment templates before you are able to submit
your completed assignment.
Scoring Guide
Topic, purpose, and audience for Assignments 2
and 3. 20 %
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
Accomplishes 2-
3 of the
following:
Identifies the
topic. Correctly
identifies the
audience.
Correctly
identifies the
purpose for
Assignments 2
and 3.
Correctly
identifies
supervisor
request for
Assignments 2
and 3.
Satisfactory (70-
79%)
Accomplishes 4
of the following:
Identifies the
topic. •Correctly
identifies the
audience
•Correctly
identifies the
purpose for
Assignments 2
and 3. •Correctly
identifies
supervisor
request for
Assignments 2
and 3.
Competent (80-
89%)
Accomplishes 5
of the following:
Identifies the
topic. Correctly
explains the
purpose and
audience for
Assignment 2.
Correctly
explains the
purpose and
audience for
Assignment 3.
Uses complete
sentences in all
responses.
Exemplary (90-
100%)
Accomplishes
ALL of the
following:
Identifies the
topic. Correctly
explains the
purpose and
audience for
Assignment 2.
Correctly
explains the
purpose and
audience for
Assignment 3.
Uses complete
sentences with
detailed
language in all
responses.
Estimate time and order tasks 20 %
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
10/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
Accomplishes 1
of the following:
Determines
estimates for the
time needed to
complete each
task in minutes
or hours.
Provides
sufficient time
for each task in
minutes or
hours. Orders
the task list
correctly based
on deadlines for
assignment.
Satisfactory (70-
79%)
Accomplishes 2
of the following:
Determines
estimates for the
time needed to
complete each
task in minutes
or hours.
Provides
sufficient time
for each task in
minutes or
hours. Orders
the task list
correctly based
on deadlines for
assignment.
Competent (80-
89%)
Accomplishes
ALL of the
following:
Determines
estimates for the
time needed to
complete each
task in minutes
or hours.
Provides
sufficient time
for each task in
minutes or
hours. Orders
the task list
correctly based
on deadlines for
assignment.
Exemplary (90-
100%)
Accomplishes
ALL of the
following:
Determines
estimates for the
time needed to
complete each
task in minutes
or hours.
Provides
sufficient and
lengthy time
estimates for
each task.
Orders the task
list correctly
based on
deadlines for
assignment.
Demonstrates a
high level of time
management
skills.
Plan: When and where to write, POV. 20 %
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
11/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
Accomplishes
1–2 of the
following:
Accurately
describes when
each task will be
worked on.
Accurately
describes where
each task will be
worked on.
Presents
information in
complete
sentences.
Uses first person
POV.
Satisfactory (70-
79%)
Accomplishes 3
of the following:
Accurately
describes when
each task will be
worked on.
Accurately
describes where
each task will be
worked on.
Presents
information in
complete
sentences. Uses
first person POV.
Competent (80-
89%)
Accomplishes
the ALL of the
following:
Accurately
describes when
each task will be
worked on.
Accurately
describes where
each task will be
worked on.
Presents
information in
detailed,
complete
sentences. Uses
first person POV.
Exemplary (90-
100%)
Accomplishes
ALL of the
following:
Accurately
describes when
each task will be
worked on.
Accurately
describes where
each task will be
worked on.
Presents
information in
detailed,
complete
sentences.
Includes specific
days and time
frames used.
Uses first person
POV.
Plan: How to focus, POV. 20 %
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
12/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
Accomplishes 1
of the following:
Describes 3
habits or
techniques to
help with focus.
Uses complete
sentences.
Uses first person
POV.
Satisfactory (70-
79%)
Accomplishes 2
of the following:
Describes 3
habits or
techniques to
help with focus.
Uses complete
sentences.
Uses first person
POV.
Competent (80-
89%)
Accomplishes
ALL of the
following:
Describes 3
detailed habits
or techniques to
help with focus.
Uses complete
sentences.
Uses first person
POV.
Exemplary (90-
100%)
Accomplishes
ALL of the
following:
Describes 3
detailed habits
or techniques to
help with focus.
Uses complete
sentences.
Explains how
the habits or
techniques
increase
productivity and
creativity. Uses
first person POV.
Grammar (sentence structure), mechanics
(spelling, capitalization, and punctuation), and
correct formatting. 20 %
Unacceptable
(Below 60%)
Contains
excessive
spelling,
grammatical,
and/or
formatting errors
that impede the
reading of the
assignment.
Needs
Improvement (60-
69%)
Contains more
than 5 spelling,
grammatical,
and/or
formatting
errors.
Satisfactory (70-
79%)
Contains 5
spelling,
grammatical,
and/or
formatting
errors.
Competent (80-
89%)
Contains fewer
than 5 spelling,
grammatical,
and/or
formatting
errors.
Exemplary (90-
100%)
Contains no
spelling,
grammatical,
and/or
formatting
errors.
The Informative Report
Summary
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
13/25
Text
Due: Week 7 Points: 175
Skill Being Assessed: Communication
What to submit/deliverables: Webtext assignment templates submitted in Chapter 7 of the
webtext
What is the value of doing this assignment?
Communication is among the top job skills that employers are seeking. By focusing on the writing
process (prewrite, draft, revise) to generate a formal report, you are learning the skills needed to
produce a variety of academic and professional communications—like papers, memos, and
emails. All of these types of communication are formal and have the same basic structure
(introduction, body paragraphs, and conclusion). By using this structure, employing the writing
process, and writing clearly and concisely, you will ensure that your messages are effectively
understood.
Your goal for this assignment is to: Develop informative writing that is coherent and appropriate
for a specific audience.
Instructions
Step 1: Complete the assignment templates in the webtext - Chapter 4.
Step 2: Complete the assignment templates in the webtext - Chapter 5.
Step 3: Complete the assignment templates in the webtext - Chapter 6.
Step 4: Complete the assignment templates in the webtext - Chapter 7.
Step 5: Submit your assignment templates in the webtext - Chapter 7.
Note: You will need to finish all webtext assignment templates before you are able to submit
you completed assignment.
Scoring Guide
Audience, tone, purpose, and POV. 20 %
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
14/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
Accomplishes
1–2 of the
following:
Correctly
identifies the
purpose of the
report.
Correctly
identifies the
audience. Uses
appropriate tone
and language for
the intended
audience. Uses
third person
POV.
Satisfactory (70-
79%)
Accomplishes 3
of the following:
Correctly
identifies the
purpose of the
report.
Correctly
identifies the
audience. Uses
appropriate tone
and language for
the intended
audience. Uses
third person
POV.
Competent (80-
89%)
Accomplishes
ALL of the
following:
Correctly
identifies the
purpose of the
report.
Correctly
identifies the
audience. Uses
appropriate tone
and language for
the intended
audience. Uses
third person
POV.
Exemplary (90-
100%)
Accomplishes
ALL of the
following:
Correctly
identifies the
purpose of the
report.
Correctly
identifies the
audience. Uses
appropriate
elevated
professional
formal tone and
language for the
intended
audience. Uses
third person
POV.
Introduction paragraph. 10 %
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
15/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
The introduction
includes 1 of the
following: An
overall opening,
which states the
purpose of the
report. A
description of
the main idea.
A benefit and
risk thesis
statement.
Alignment with
the audience.
Satisfactory (70-
79%)
The introduction
includes 2 of the
following: An
overall opening,
which states the
purpose of the
report. A
description of
the main idea.
A benefit and
risk thesis
statement.
Alignment with
the audience.
Competent (80-
89%)
The introduction
includes ALL of
the following: A
detailed overall
opening, which
states the
purpose of the
report. A
description of
the main idea.
A benefit and
risk thesis
statement.
Alignment with
the audience.
Exemplary (90-
100%)
The introduction
includes ALL of
the following: A
detailed overall
opening, which
states the
purpose of the
report. A
description of
the main idea.
A benefit and
risk thesis
statement.
Alignment with
the audience.
Memorable
language.
Body Paragraph 1 (benefit) with paraphrase. 20
%
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
16/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
The body
paragraph
includes 1–2 of
the following: A
topic sentence
that states the
benefit. A
description of
the positive
impact to the
organization.
Correct
paraphrasing of
webtext
evidence with a
correct in-text
citation. A
concluding
sentence to
wrap up the
main idea.
Satisfactory (70-
79%)
The body
paragraph
includes 3 of the
following: A
topic sentence
that states the
benefit. A
description of
the positive
impact to the
organization.
Correct
paraphrasing of
webtext
evidence with a
correct in-text
citation. A
concluding
sentence to
wrap up the
main idea.
Competent (80-
89%)
The body
paragraph
includes ALL of
the following: A
detailed topic
sentence that
states the
benefit. An
accurate
description of
the positive
impact to the
organization.
Correct
paraphrasing of
webtext
evidence with a
correct in-text
citation. A
concluding
sentence to
wrap up the
main idea.
Exemplary (90-
100%)
The body
paragraph
includes ALL of
the following: A
detailed topic
sentence that
states the
benefit. An
accurate
description of
the positive
impact to the
organization.
Correct
paraphrasing of
webtext
evidence with a
correct in-text
citation. An
explanation of
the importance
of evidence. A
concluding
sentence to
wrap up the
main idea.
Body Paragraph 2 (risk) with paraphrase. 20 %
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
17/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
The body
paragraph
includes 1–2 of
the following: A
topic sentence
that states the
risk. A
description of
the impact to the
organization.
Correct
paraphrasing of
webtext
evidence with a
correct in-text
citation. A
concluding
sentence to
wrap up the
main idea. A
topic sentence
that states the
risk. A
description of
the impact to the
organization.
Correct
paraphrasing of
webtext
evidence with a
correct in-text
citation. A
concluding
sentence to
Satisfactory (70-
79%)
The body
paragraph
includes 3 of the
following: A
topic sentence
that states the
risk. A
description of
the impact to the
organization.
Correct
paraphrasing of
webtext
evidence with a
correct in-text
citation. A
concluding
sentence to
wrap up the
main idea.
Competent (80-
89%)
The body
paragraph
includes ALL of
the following: A
detailed topic
sentence that
states the risk.
An accurate
description of
the impact to the
organization.
Correct
paraphrasing of
webtext
evidence with a
correct in-text
citation. A
concluding
sentence to
wrap up the
main idea.
Exemplary (90-
100%)
The body
paragraph
includes ALL of
the following: A
detailed topic
sentence that
states the risk.
An accurate
description of
the impact to the
organization.
Correct
paraphrasing of
webtext
evidence with a
correct in-text
citation. An
explanation of
the importance
of evidence. A
concluding
sentence to
wrap up the
main idea.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
18/25
wrap up the
main idea.
Conclusion paragraph. 10 %
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
The conclusion
includes 1 of the
following: A
review of the
benefit. A
review of the
risk. A
concluding
sentence that
captures the
message of the
informative
report.
Satisfactory (70-
79%)
The conclusion
includes 2 of the
following: A
review of the
benefit. A
review of the
risk. A
concluding
sentence that
captures the
message of the
informative
report.
Competent (80-
89%)
The conclusion
includes ALL of
the following: A
direct and
developed
review of the
benefit. A
direct and
developed
review of the
risk. A
concluding
sentence that
captures the
message of the
informative
report.
Exemplary (90-
100%)
The conclusion
includes ALL of
the following: A
direct and
developed
review of the
benefit. A
direct and
developed
review of the
risk. A
memorable
concluding
sentence that
captures the
message of the
informative
report.
Grammar (sentence structure), mechanics
(spelling, capitalization, and punctuation), and
correct formatting. 20 %
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
19/25
Unacceptable
(Below 60%)
Contains
excessive
spelling,
grammatical,
and/or
formatting errors
that impede the
reading of the
assignment.
Needs
Improvement (60-
69%)
Contains more
than 5 spelling,
grammatical,
and/or
formatting
errors.
Satisfactory (70-
79%)
Contains 5
spelling,
grammatical,
and/or
formatting
errors.
Competent (80-
89%)
Contains fewer
than 5 spelling,
grammatical,
and/or
formatting
errors.
Exemplary (90-
100%)
Contains no
spelling,
grammatical,
and/or
formatting
errors.
The Pitch Email
Summary
Text
Due: Week 10 Points: 150
Skill Being Assessed: Communication
What to submit/deliverables: Webtext assignment templates submitted in Chapter 10 of the
webtext
What is the value of doing this assignment?
Whether you realize it or not, we use persuasive communication every day for a variety of
situations. With written communication, being able to effectively convince your readers to make
positive changes can mean the difference between progressive change and no change. By
focusing on strategies for effecting change, you will be able to use your communication skill to
create opportunities for improvement and advancement in your life and career.
Your goal for this assignment is to: Develop persuasive writing that takes a coherent and
appropriate stance on an issue for a specific audience.
Instructions
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
20/25
Step 1: Complete the assignment templates in the webtext - Chapter 8.
Step 2: Complete the assignment templates in the webtext - Chapter 9.
Step 3: Complete the assignment templates in the webtext - Chapter 10.
Step 4: Submit your assignment templates in the webtext - Chapter 10.
Note: You will need to finish all webtext assignment templates before you are able to submit
your completed assignment.
Scoring Guide
Audience, purpose, tone, and POV. 20 %
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
Accomplishes 1
of the following:
Correctly
identifies the
purpose of the
email. Uses
first person in
the introduction
and conclusion
and third person
in body
paragraphs.
Uses
appropriate tone
and language for
the intended
audience.
Satisfactory (70-
79%)
Accomplishes 2
of the following:
Correctly
identifies the
purpose of the
email. Uses
first person in
the introduction
and conclusion
and third person
in body
paragraphs.
Uses
appropriate tone
and language for
the intended
audience.
Competent (80-
89%)
Accomplishes
ALL of the
following:
Correctly
identifies the
purpose of the
email. Uses
first person in
the introduction
and conclusion
and third person
in body
paragraphs.
Uses
appropriate tone
and language for
the intended
audience.
Exemplary (90-
100%)
Accomplishes
ALL of the
following:
Correctly
identifies the
purpose of the
email. Uses
first person in
the introduction
and conclusion
and third person
in body
paragraphs.
Uses
appropriate,
elevated,
professional,
and formal tone
and language for
the intended
audience.
Introduction paragraph. 10 %
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
21/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
The introduction
includes 1 of the
following: An
overall opening,
which states the
purpose of the
email. The
main benefit and
risk thesis
statement.
Alignment with
the audience.
Satisfactory (70-
79%)
The introduction
includes 2 of the
following: An
overall opening,
which states the
purpose of the
email. The
main benefit and
risk thesis
statement.
Alignment with
the audience.
Competent (80-
89%)
The introduction
includes ALL of
the following:
An overall
detailed
opening, which
states the
purpose of the
email. The
main benefit and
risk thesis
statement.
Alignment with
the audience.
Exemplary (90-
100%)
The introduction
includes ALL of
the following:
An overall
detailed
opening, which
states the
purpose of the
email. The
main benefit and
risk thesis
statement.
Alignment with
the audience.
Memorable
language.
Body Paragraph 1 with quote. 20 %
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
22/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
The body
paragraph
includes 1–2 of
the following
elements: A
topic sentence
of benefit or risk.
An introduction
of a quote. A
quote presented
from the
webtext.
Quotation marks
used with a
correct in-text
citation. A
concluding
sentence that
wraps up the
main idea.
Satisfactory (70-
79%)
The body
paragraph
includes 3 of the
following
elements: A
topic sentence
of benefit or risk.
An introduction
of a quote. A
quote presented
from the
webtext.
Quotation marks
used with a
correct in-text
citation. A
concluding
sentence that
wraps up the
main idea.
Competent (80-
89%)
The body
paragraph
includes ALL of
the following: A
detailed topic
sentence of
benefit or risk.
An introduction
of a quote. A
quote presented
from the
webtext.
Quotation marks
used with a
correct in-text
citation. A
direct
concluding
sentence that
wraps up the
main idea.
Exemplary (90-
100%)
The body
paragraph
includes ALL of
the following: A
detailed topic
sentence of
benefit or risk.
An introduction
of a quote. A
quote presented
from the
webtext.
Quotation marks
used with a
correct in-text
citation. A
detailed
explanation for
why the quote is
important. A
direct
concluding
sentence that
wraps up the
main idea.
Body Paragraph 2. 20 %
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
23/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
The body
paragraph
includes 1 of the
following: A
topic sentence.
An explanation
for why the
benefit or risk is
a less important
factor to
consider. A
concluding
sentence that
wraps up the
main idea.
Satisfactory (70-
79%)
The body
paragraph
includes 2 of the
following
elements: A
topic sentence.
An explanation
for why the
benefit or risk is
a less important
factor to
consider. A
concluding
sentence that
wraps up the
main idea.
Competent (80-
89%)
The body
paragraph
includes ALL of
the following: A
detailed topic
sentence. An
explanation for
why the benefit
or risk is a less
important factor
to consider. A
direct
concluding
sentence that
wraps up the
main idea.
Exemplary (90-
100%)
The body
paragraph
includes ALL of
the following: A
detailed topic
sentence. An
explanation for
why the benefit
or risk is a less
important factor
to consider.
Reiteration of
why the
proposed benefit
or risk works. A
direct
concluding
sentence that
wraps up the
main idea.
Conclusion paragraph. 10 %
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
24/25
Unacceptable
(Below 60%)
Did not submit a
response, or
submitted so
little work that no
credit can be
given.
Needs
Improvement (60-
69%)
The conclusion
accomplishes 1
of the following:
Restates the
recommendation
. Concisely
explains the
reasoning.
Thanks the
audience for
their time and
consideration.
Satisfactory (70-
79%)
The conclusion
accomplishes 2
of the following:
Restates the
recommendation
. Concisely
explains the
reasoning.
Thanks the
audience for
their time and
consideration.
Competent (80-
89%)
The conclusion
accomplishes
ALL of the
following:
Directly restates
the developed
recommendation
. Concisely
explains the
reasoning.
Thanks the
audience for
their time and
consideration.
Exemplary (90-
100%)
The conclusion
accomplishes
ALL of the
following:
Directly restates
the developed
recommendation
. Concisely
explains the
reasoning.
Thanks the
audience for
their time and
consideration.
Includes a
memorable
concluding
sentence that
captures the
message of the
pitch email.
Grammar (sentence structure), mechanics
(spelling, capitalization, and punctuation), and
correct formatting. 20 %
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
25/25
© 2021 Strategic Education, Inc.
Unacceptable
(Below 60%)
Contains
excessive
spelling,
grammatical,
and/or
formatting errors
that impede the
reading of the
assignment.
Needs
Improvement (60-
69%)
Contains more
than 5 spelling,
grammatical,
and/or
formatting
errors.
Satisfactory (70-
79%)
Contains 5
spelling,
grammatical,
and/or
formatting
errors.
Competent (80-
89%)
Contains fewer
than 5 spelling,
grammatical,
and/or
formatting
errors.
Exemplary (90-
100%)
Contains no
spelling,
grammatical,
and/or
formatting
errors.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed
written permission of Strayer University.
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