COM 510 BUSINESS COMMUNICATION
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of
Strayer University.
COM 510 GUIDE Page 1 of COURSE 13
COURSE GUIDE: COM 510: BUSINESS COMMUNICATION
Using Social Media to Boost Your Personal Brand
Welcome You are the most important brand. This to COM510! course will to introduce methods boost
your ommunication skills nd ersonal in a gital usiness etting using variety ools uch as c a p brand di b s a of t s
video, online meetings and social medi platforms lik LinkedIn and Twitter. Topics overed include a e c
though leadershi bran ant p, d development, presentations, ontent curation, company/group interactions c d
trending topics.
COURSE DELIVERY
This ourse will primarily on acebook. Upo enrollment, our fessor will nvite ou o join c be delivered F n y pro i y t
the ebook ourse Group associated this You ill Facebook pp to Fac C with course. w nee us thd to e e a
access is course on our mobile devic ind the steps ownload the th y e. If you don’ already it, ft have to d
Facebook Mobile App here: https://www.facebook.com/mobile.
There will lso be corresponding Black Board cours shell ich you ill utiliz to check our rades, a a e wh w e y G
Submit ssignments 2 an your eekly gh Thinking exercises ia the A 1 and d complete w Hi Growth v
Blackbo A phard Student pp on our y one or the lackboard course shell on our computer. Find the steps B y
to download e lackboard Stude App here: Your th B nt https://help.blackboard.com/Bb_Student/Quick_Start
professor will als links n Facebook ke yo directly items in th Blackboard Course via o post i to ta u to these e
the BB Student App or you will ge an (be sure that you’re signed Blackboard before clicking on into them t
error message).
YOUR DIGITAL MEDIA TOOLBOX (Required Reading):
1. Social Online Create a Networking for Career Using Success: Tools to Personal Brand by
Miriam Salpeter
2. Maximum Success with LinkedIn: Your a and CreateDominate Market, Build Global Brand,
the Career of Your Dreams by Dan Sherman
3. Mastering Communication Work: to and Influenceat How Lead, Manage, (2nd Edition) by
Ethan and Becker John Wortmann
4. Talk like Ted- The 9 Public Speaking Secrets of the World's Top Minds by Carmine Gallo
COM 510 BUSINESS COMMUNICATION
© 2020 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of
Strayer University.
COM 510 COURSE GUIDE Page 2 of 13
WEEKLY COURSE SCHEDULE
The standard requirement for a 4.5 credit hour course is for students to spend 13.5 hours in weekly work.
This includes preparation and activities regardless of delivery mode.
Week
Preparation and Activities
1
Business Communication Skills Part I.
Preparation
•Watch (not graded)Jon’s Opening Bell/Course Introduction Video
•Watch the Week One Live Lesson
•Reading(s)
oMastering Communication at Work: How to Lead, Manage, and Influence-
Section 1: Chapters 1-3
Activities
•Complete the Week One (Cheddar Chat 18 points)
•Complete the Week One Exercise ( points)**High Growth Thinking 18
**must be completed by Sunday midnight to receive weekly attendance
2
Business Communication Skills Part II.
Preparation
•Watch the Week Two Live Lesson
•Reading(s)
oMastering at Work: to Manage, andCommunication How Lead,
