BUS536
Preview: BUS536 : Global Strategy
Course Guide
Prerequisites
Course Description
Instructional Materials
Course Learning Outcomes
The course explores the creation of effective strategies within global markets. The course content includes the exploration of global
competitive dynamics, leveraging resources and capabilities, entering foreign markets, and creating competitive advantages within
a framework of ethics and social responsibility.
Required Resources
Mike W. Peng. 2017. Global
Strategy (4th ed.). Cengage Learning.
Supplemental Resources
Abdul Aziz. 2012. Relationship Between Foreign Direct Investment and Country Population. International
Journal
of
Business
&
Management, vol. 7,
no.
8, pp. 63–70. http://www.ccsenet.org/journal/index.php/ijbm/article/view/13817
Ahmad Raza. 2013. Determinants of Business Ethics on Multinational and Local Organizations. Journal
of
Business
Studies
Quarterly, vol. 4, no. 4, pp. 47–55.
Evan E. Hillebrand. 2010. Backtracking From Globalization. Global
Economy
Journal,
vol. 10, no.
4, pp. 1–17.
https://www.worldscientific.com/doi/abs/10.2202/1524-5861.1609
Ingo Pies. 2010. Value Creation, Management Competencies, and Global Corporate Citizenship: An Ordonomic Approach to
Business Ethics Is the Age of Globalization. Journal
of
Business
Ethics, vol. 94, no. 2, pp. 265–278.
https://doi.org/10.1007/s10551-009-0263-1
Ronald J. Salazar. 2013. The Evolution of Strategies: Multinational Subsidiaries Operating in China. Journal
of
Applied
Business
Research, vol. 29,
no 5, pp. 1261–1280. https://clutejournals.com/index.php/JABR/article/view/8012
Belay Seyoum. 2011. Informal Institutions and Foreign Direct Investment. Thunderbird
International
Business
Review, vol. 51, no.
2, pp. 165–181. https://www.researchgate.net/publication/230254155_Informal_Institutions_and_Foreign_Direct_Investment
Ozge Turut. 2012. Innovation Strategy and Entry Deterrence. Journal
of
Economics
and
Management
Strategy, vol. 21, no. 3, pp.
583–631. https://search-ebscohost-com.libdatab.strayer.edu/login.aspx?direct=true&db=bth&AN=77499029&site=ehost-
live&scope=site
Jifeng Yu. 2011. Effects of Alliances, Time, and Network Cohesion on the Initiation of Foreign Sales by New Ventures. Strategic
Management
Journal, vol. 32, no. 4, pp. 424–446. https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.884
NOTE: The links in this document do not function. Please refer to your course to view/
download linked content.
Weekly Course Schedule
Week 1 - To Do List
Discuss: Introduce yourself to your classmates and your professor.
Learn: Read Chapters 1 and 2 from Global
Strategy
.
Learn: Read the Chapter 1 and 2 PowerPoint presentations.
Learn: Watch the Week 1 Lecture.
Discuss: Complete the discussion, Globalization.
Week 2 - To Do List
Learn: Read Chapter 3 from Global
Strategy
.
Learn: Read the Chapter 3 PowerPoint presentation.
Learn: Watch the Week 2 Lecture.
Discuss: Complete the discussion, Resources, Capabilities, and Value Chain.
Week 3 - To Do List
Learn: Read Chapter 4 from Global
Strategy
.
Assess the impact and influences of global institutions, culture, and ethics in international strategic
management.
1
Analyze the external environment of a country to identify areas of opportunity and threats to consider
before market entry.
2
Determine the most appropriate strategy to enter a foreign market.
3
Evaluate corporate social responsibility as a means to create competitive advantages in global
markets.
4
Justify a global perspective on corporate ownership and control considerations to enhance
governance effectiveness.
5
Week 3 - To Do List
Learn: Read the Chapter 4 PowerPoint presentation.
Learn: Watch the Week 3 Lecture.
Discuss: Complete the discussion, Institutions, Cultures, and Ethics.
Week 4 - To Do List
Learn: Read Chapters 5 and 6 from Global
Strategy
.
Learn: Read the Chapters 5 and 6 PowerPoint presentations.
Learn: Watch the Week 4 Lecture.
Discuss: Complete the discussion, International Business.
Assignment: Submit the Foreign Market Entry Analysis assignment.
Week 5 - To Do List
Learn: Read Chapter 7 from Global
Strategy
.
Learn: Read the Chapter 7 PowerPoint presentation.
Learn: Watch the Week 5 Lecture.
Discuss: Complete the discussion, Acquisition or Alliance?
Exam: Take the Week 5 Midterm Exam Parts 1 and 2.
Week 6 - To Do List
Learn: Read Chapter 8 from Global
Strategy
.
Learn: Read the Chapter 8 PowerPoint presentation.
Week 6 - To Do List
Learn: Watch the Week 6 Lecture.
Discuss: Complete the discussion, Market Environments.
Week 7 - To Do List
Learn: Read Chapter 9 from Global
Strategy
.
Learn: Read the Chapter 9 PowerPoint presentation.
Learn: Watch the Week 7 Lecture.
Discuss: Complete the discussion, Diversification.
Week 8 - To Do List
Learn: Read Chapter 10 from Global
Strategy
.
Learn: Read the Chapter 10 PowerPoint presentation.
Learn: Watch the Week 8 Lecture.
Discuss: Complete the discussion, Product Modifications.
Week 9 - To Do List
Learn: Read Chapter 12 from Global
Strategy
.
Learn: Read the Chapter 12 PowerPoint presentation.
Learn: Watch the Week 9 Lecture.
Discuss: Complete the discussion, Corporate Social Responsibility (CSR).
Week 9 - To Do List
Assignment: Submit the Foreign Market Entry Strategy assignment.
Week 10 - To Do List
Learn: Read Chapter 11 from Global
Strategy
.
Learn: Read the Chapter 11 PowerPoint presentation.
Discuss: Complete the discussion, Corporate Governance.
Week 11 - To Do List
Discuss: Complete the discussion, Sum It Up.
Exam: Take the Week 11 Final Exam Part 1.
Exam: Take the Week 11 Final Exam Part 2.
Grading Scale
Participation Total Points % of Grade
Discussion Participation 320 32%
Assignment Total Points % of Grade
w04a1 - Foreign Market Entry Analysis 170 17%
w05q1 - Week 5 Midterm Exam Part 1 75 7.5%
w05q2 - Week 5 Midterm Exam Part 2 75 7.5%
w09a1 - Foreign Market Entry Strategy 210 21%
w11q1 - Week 11 Final Exam Part 1 75 7.5%
w11q2 - Week 11 Final Exam Part 2 75 7.5%
Totals 1000 100%
Final Course Grade
Points Percentage Grade
900 - 1000 90% - 100% A
Points Percentage Grade
800 - 899 80% - 89% B
700 - 799 70% - 79% C
0 - 699 69% and below F
Unique Course Features
Grading Scale Notation
Please consult the University Catalog and your academic advisor to determine the final grade needed in this class to satisfy your
specific degree conferral requirements.
Assignments
w04a1 - Foreign Market Entry Analysis
Summary
Click on the link for the Foreign Market Entry Analysis assignment.
Text
Imagine that you are a senior VP of a firm that is headquartered in a developed country. Pick an emerging economy that your firm
should consider entering. The board of directors has requested an analysis of some of the opportunities and threats within the
external environment of the country that you have chosen.
Preparation
1. Decide which method of presentation you will use:
Written report, typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
PowerPoint with narration, where you use Kaltura to record your screen as you talk (screencast).
Video presentation in which you use your webcam and Kaltura to record yourself presenting. (Do not exceed seven
minutes, as this may present file size issues) Tip: Make time to practice!
2. Prepare by reviewing these resources:
Structuring an Effective Presentation.
How to Deliver an Effective Presentation.
Death by PowerPoint.
Creating and Submitting Video Assignments Using Kaltura Desktop App.
Instructions
Write a report (2–3 pages recommended), or PowerPoint slide presentation with narration (5–7 slides recommended), or a video
presentation (3–5 minutes recommended) for the board of directors. Include these components:
1. Identify the developed country and emerging economy that you have chosen.
2. Analyze the external environment within the country to identify areas of opportunity and threat that should be considered before
market entry. Note: Your analysis should only consider elements from the perspective of your industry.
Social and cultural.
Technological.
Economic.
Environmental.
Political, legal, and regulatory.
3. Use at least three quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing
Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Analyze the external environment of a country to identify areas of opportunity and threats to consider before market entry.
Scoring Guide
Identify the developed country and emerging economy that
you have chosen. 10 %
Unacceptable
Did not submit or
incompletely identified the
developed country and
emerging economy that you
have chosen.
Needs Improvement
Partially identified the
developed country and
emerging economy that you
have chosen.
Competent
Satisfactorily identified the
developed country and
emerging economy that you
have chosen.
Exemplary
Thoroughly identified the
developed country and
emerging economy that you
have chosen.
Analyze the external environment within the country to
identify areas of opportunity and threat that should be
considered before market entry. 50 %
Unacceptable
Did not submit or
incompletely analyzed the
external environment within
the country to identify areas of
opportunity and threat that
should be considered before
market entry.
Needs Improvement
Partially analyzed the external
environment within the country
to identify areas of
opportunity and threat that
should be considered before
market entry.
Competent
Satisfactorily analyzed the
external environment within
the country to identify areas of
opportunity and threat that
should be considered before
market entry.
Exemplary
Thoroughly analyzed the
external environment within
the country to identify areas of
opportunity and threat that
should be considered before
market entry.
Use at least three quality references. 20 %
Unacceptable
No references provided.
Needs Improvement
Does not meet the required
number of references; some
or all references are poor-
quality choices.
Competent
Meets the required number of
references; all references are
high-quality choices.
Exemplary
Exceeds required number of
references; all references are
high-quality choices.
Professional formatting. 20 %
Unacceptable
Writing does not meet
minimal standards. Tone is
not professional.
Communication is wholly
lacking in logic, clarity, and/or
consistent formatting.
Contains many spelling,
mechanical, formatting,
Needs Improvement
Writing is satisfactory.
Professional tone is
developing. Shows moderate
logic, clarity, and/or consistent
formatting. May contain more
than a few spelling, grammar,
mechanical, formatting, or
citation errors.
Competent
Writing could be improved,
but meets acceptable
standards. Tone is
professional. Shows logic,
clarity, and consistent
formatting. May contain few or
no spelling, mechanical,
and/or grammatical errors.
Exemplary
Writing is excellent. Tone is
professional and
sophisticated. Shows logic,
clarity, and consistent
formatting. Contains no
spelling, mechanical, or
grammatical errors. Contains
citation, and/or grammatical
errors.
There may be minor
formatting or citation errors.
no formatting or citation
errors.
w09a1 - Foreign Market Entry Strategy
Summary
Click on the link for the Foreign Market Entry Strategy assignment.
Text
Based on your analysis in Assignment 1, the board of directors has requested your recommendation for an effective strategy to
enter the foreign market. You have been tasked with identifying a potential company for a joint venture, alliance, merger, or
acquisition, and a recommendation as to which approach would be most appropriate.
Preparation
1. Decide which method of presentation you will use:
Written report, typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
PowerPoint with narration, where you use Kaltura to record your screen as you talk (screencast).
Video presentation in which you use your webcam and Kaltura to record yourself presenting. (Do not exceed seven
minutes, as this may present file size issues.) Tip: Make time to practice!
Instructions
Write a report (3–5 pages recommended), or PowerPoint slide presentation with narration (8–10 slides recommended), or a video
presentation (5–6 minutes recommended) for the board of directors. Include these components:
1. Describe a company currently operating in the country discussed in Assignment 1.
2. Describe the advantages and disadvantages of each of these alternative approaches:
Joint venture.
Merger.
Acquisition.
Alliance.
3. Select one of the four alternative approaches and provide justifications for your decision.
4. Use at least four quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing
Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Determine the most appropriate strategy to enter a foreign market.
Scoring Guide
Describe a company currently operating in the country in the
foreign market entry analysis. 10 %
Unacceptable
Did not submit or
incompletely described a
company currently operating
in the country in the Foreign
Market Entry Analysis.
Needs Improvement
Partially described a
company currently operating
in the country in the Foreign
Market Entry Analysis.
Competent
Satisfactorily described a
company currently operating
in the country in the Foreign
Market Entry Analysis.
Exemplary
Thoroughly described a
company currently operating
in the country in the Foreign
Market Entry Analysis.
Describe the advantages and disadvantages of each
© 2020 Strategic Education, Inc.
alternative approach (joint venture, merger, acquisition,
alliance). 30 %
Unacceptable
Did not submit or
incompletely described the
advantages and
disadvantages of each
alternative approach (joint
venture; merger; acquisition;
alliance).
Needs Improvement
Partially described the
advantages and
disadvantages of each
alternative approach (joint
venture; merger; acquisition;
alliance).
Competent
Satisfactorily described the
advantages and
disadvantages of each
alternative approach (joint
venture; merger; acquisition;
alliance).
Exemplary
Thoroughly described the
advantages and
disadvantages of each
alternative approach (joint
venture; merger; acquisition;
alliance).
Select one of the four alternative approaches and provide
justification for your decision. 20 %
Unacceptable
Did not submit or
incompletely selected one of
the four alternative
approaches and provided
justification for your decision.
Needs Improvement
Partially selected one of the
four alternative approaches
and provided justification for
your decision.
Competent
Satisfactorily selected one of
the four alternative
approaches and provided
justification for your decision.
Exemplary
Thoroughly selected one of
the four alternative
approaches and provided
justification for your decision.
Use at least four quality references. 20 %
Unacceptable
References are not provided.
Needs Improvement
Does not meet the required
number of references; some
or all references are poor-
quality choices.
Competent
Meets the number of required
references; all references are
high-quality choices.
Exemplary
Exceeds number of required
references; all references are
high-quality choices.
Professional formatting. 20 %
Unacceptable
Writing does not meet
minimal standards. Tone is
not professional.
Communication is wholly
lacking in logic, clarity, and/or
consistent formatting.
Contains many spelling,
mechanical, formatting,
citation, and/or grammatical
errors.
Needs Improvement
Writing is satisfactory.
Professional tone is
developing. Shows moderate
logic, clarity, and/or consistent
formatting. May contain more
than a few spelling, grammar,
mechanical, formatting, or
citation errors.
Competent
Writing could be improved,
but meets acceptable
standards. Tone is
professional. Shows logic,
clarity, and consistent
formatting. May contain few or
no spelling, mechanical,
and/or grammatical errors.
There may be minor
formatting or citation errors.
Exemplary
Writing is excellent. Tone is
professional and
sophisticated. Shows logic,
clarity, and consistent
formatting. Contains no
spelling, mechanical, or
grammatical errors. Contains
no formatting or citation
errors.
