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BUS521
Preview: BUS521 : Entrepreneurship and Innovation
Course Guide
Prerequisites
Course Description
Instructional Materials
Explores the concepts and applications of sustainable business including creating, leading, and
managing business enterprises. Examines approaches for leading entrepreneurial individuals and
companies. Analyzes innovation issues including creating and realizing value, prioritizing
opportunities, and managing the innovation process.
Required Resources
Rhonda Abrams. 2017. Entrepreneurship: A Real-World Approach. BUS521 Blackboard Course.
This course uses the PlanningShop platform. To enter your coupon code and download the course
required files, access PlanningShop:
1. Select Add to cart (big red button).
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5. Fill out the Checkout information and select . Place order
6. Select the link for Business Plan Financials for BUS 521 under Order Details .
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7. The file should download the computer’s downloads folder. You will also receive confirmation a
email with the link to download the file as well
8. Note: Save this file somewhere on a cloud or shared drive so that you will have continued
access to it.
American Express. June 22, 2012. Bootstrapping Business Advice From Seth Godin by OPEN
Forum. https://www.youtube.com/watch?v=udX-yoz5Pro&t=43s
MarketLine. February 10, 2021. Southwest Airlines Co. SWOT
Analysis. http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=bth&AN=149040038&site=eds-live&scope=site
Gartner. October 3, 2017. Gartner Top 10 Strategic Technology Trends
2018. https://www.youtube.com/watch?v=TPbKyD2bAR4
Alexei Kapterev. July 31, 2007. Death by PowerPoint. https://www.slideshare.net/thecroaker/death-
by-powerpoint/1-Are_you_passionate
