BUS300
Preview: BUS300 : Public Relations
Course Guide
Prerequisites
Course Description
Instructional Materials
Surveys the practice of public relations in business, nonprofit organizations, and governmental
institutions. Examines the major forms of media used in public relations: news releases, broadcast
publicity, public service announcements, and institutional advertising.
Required Resources
Fraser P. Seitel. 2020. The Practice of Public Relations. Pearson Publishing 14th edition textbook
available at https://www.strayerbookstore.com
Supplemental Resources
All About Public Relations with Steven R. Van Hook. No date. Public Relations Toolkit: How to PR .
http://www.aboutpublicrelations.net/toolkit.htm
John Boitnott. 2017. 5 Ways You Should Be Using Social Media as Your Top PR Platform .
https://www.inc.com/john-boitnott/bhow-social-media-is-now-your-primary-public-rel.html.
Cision. No date. . https://www.prnewswire.com/ PR NewsWire
Anne Gregory. 2020. . Planning and Managing Public Relations Campaigns: A Strategic Approach
Kogan Page 5th edition book available at https://www.koganpage.com/product/planning-and-
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, the without expressed
written permission of Strayer University.
Course Learning Outcomes
Weekly Course Schedule
Week 1 - To Do List
Learn: Read Chapters 1 and in 2 The
Practice
of
Public
Relations.
managing-public-relations-campaigns-9781789663204
Tom Kelleher. 2020. . Oxford University Press 2nd edition book available at Public Relations
https://global.oup.com/ushe/product/public-relations-9780190925093?cc=us&lang=en&
Carolyn Mae Kim. 2016. . Social Media Campaigns: Strategies for Public Relations and Marketing
Routledge 2nd edition book available at https://www.routledge.com/Social-Media-Campaigns-
Strategies-for-Public-Relations-and-Marketing/Kim/p/book/9781138948600
Online Public Relations. No date. . http://www.online-pr.com/ Online Public Relations Home
Public Relations Society of America. 2020. . PRSA | Public Relations Society of America
https://www.prsa.org/
Ronald D. Smith. 2017. . Routledge 5th edition book Strategic Planning for Public Relations
