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BUS100
Preview:i BUS100i :i Introductioni toi Business
Coursei Guide
Prerequisites
Coursei Description
Providesi ai foundationi ini today'si businessi operationsi withi ai focusi oni thei majori functionsi ofi ai
businessi (management,i production,i marketing,i financei andi accounting,i humani resourcei
management,i andi variousi supporti functions).i Thei coursei alsoi providesi ani overviewi ofi businessi
organizationsi andi thei competitivei businessi environment,i strategici planning,i internationali business,i
ethicali considerations,i qualityi assurancei andi more.
Instructionali Materials
Requiredi Resources
Nonei i Alli materialsi arei includedi ini thei course
Supplementali Resources
Black,i A.i (2015).i Howi Businessi Works:i Thei Factsi Visuallyi Explained.i (9thi ed.).i Newi York,i NY:i DKi
Publisher.
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?i
direct=true&db=nlebk&AN=956779&site=eds-live&scope=sit
i 2020i Strayeri University.i Alli Rightsi Reserved.i Thisi documenti containsi Strayeri Universityi Confidentiali andi Proprietaryi
informationi andi mayi noti bei copied,i furtheri distributed,i ori otherwisei disclosedi ini wholei ori ini part,i withouti thei expressedi writteni
permissioni ofi Strayeri University.
i 2022i Strategici Education,i Inc.,i Versioni 2
i 2022i Strategici Education,i Inc.,i Versioni 2
Coursei Learningi Outcomes
1
Discussi howi ai producti couldi bei improvedi ori replacedi relativei toi itsi lifei cyclei stage.
2
Identifyi ai financingi option,i nexti stepi ini thei accountingi cycle,i andi whichi
financiali statementi toi providei toi ani investor.
3
Recommendi ai marketingi approachi fori ai giveni product.
4
Examinei ani organization'si structure,i humani resourcesi cycle,i andi leadershipi
style.
Weeklyi Coursei Schedule
Weeki 1i -i Toi Doi List
Play:i Watchi thei Reali Businessi Reali Peoplei videoi andi completei thei reading.
Learn:i Watchi thei Whati isi Business?i videoi andi completei thei reading.
Discuss:i Participatei ini thei Weeki 1i Discussion.
Learn:i Readi thei Introductioni toi Assignments.
Weeki 2i -i Toi Doi List
Play:i Watchi thei Alikayi Naturalsi videoi andi completei thei reading.
Learn:i Watchi thei Producti Developmenti Withi Alikayi Naturalsi videoi andi completei thei
reading.
Discuss:i Participatei ini thei Weeki 2i discussion.
i 2020i Strayeri University.i Alli Rightsi Reserved.i Thisi documenti containsi Strayeri Universityi Confidentiali andi Proprietaryi
informationi andi mayi noti bei copied,i furtheri distributed,i ori otherwisei disclosedi ini wholei ori ini part,i withouti thei expressedi writteni
permissioni ofi Strayeri University.
i 2022i Strategici Education,i Inc.,i Versioni 2
Weeki 2i -i Toi Doi List
Prepare:i Whilei noti duei untili nexti week,i youi cani geti ai headi starti oni youri firsti assignment.i
You’lli playi thei rolei ofi ai Categoryi Manageri fori thei Beautyi Productsi categoryi ati ai
nationali discounti retaili storei taskedi withi helpingi Alikayi Naturalsi determinei whetheri toi
improvei ori replacei onei ofi theiri products.
Weeki 3i -i Toi Doi List
Explore:i Completei thei reading.
Learn:i Watchi thei Operationsi withi Alikayi Naturalsi videoi andi completei thei reading.
Discuss:i Participatei ini thei Weeki 3i discussion.
Assignment:i Completei Assignmenti 1,i Producti Developmenti &i Operationsi i Categoryi Manageri
Analysis.
Weeki 4i -i Toi Doi List
Play:i Watchi thei Sunstrucki Sunglassesi videoi andi completei thei reading.
Learn:i Watchi thei Financei withi Sunstrucki Sunglassesi videoi andi completei thei reading.
Discuss:i Participatei ini thei Weeki 4i discussion.
Prepare:i Whilei noti duei untili nexti week,i youi cani geti ai headi starti oni youri secondi assignment.
You'lli playi thei rolei ofi ai Seniori Accountanti fori SunsTrucki taskedi withi selectingi thei besti
financingi optioni toi expandi thei businessi andi preparingi thei necessaryi reportsi toi doi so.
Weeki 5i -i Toi Doi List
Explore:i Completei thei reading.
Learn:i Watchi thei Accountingi withi Sunstrucki Sunglassesi videoi andi completei thei reading.
i 2020i Strayeri University.i Alli Rightsi Reserved.i Thisi documenti containsi Strayeri Universityi Confidentiali andi Proprietaryi
informationi andi mayi noti bei copied,i furtheri distributed,i ori otherwisei disclosedi ini wholei ori ini part,i withouti thei expressedi writteni
permissioni ofi Strayeri University.
i 2022i Strategici Education,i Inc.,i Versioni 2
Weeki 5i -i Toi Doi List
Discuss:i Participatei ini thei Weeki 5i discussion.
Assignment:i Completei Assignmenti 2i Financei &i Accountingi -i Seniori Accountanti Analysis.
Weeki 6i -i Toi Doi List
Play:i Watchi thei Brooklyni Netsi videoi andi completei thei reading
Learn:i Watchi thei Marketingi Withi Thei Brooklyni Netsi videoi andi completei thei reading
Discuss:i Participatei ini thei Weeki 6i discussion
Prepare:i Whilei noti duei untili nexti week,i youi cani geti ai headi starti oni youri thirdi assignment.
You’lli playi thei rolei ofi ai marketingi manageri ati ai cari dealershipi taskedi withi
evaluatingi thei marketingi plani fori thei salei ofi ai selectedi vehicle.
Weeki 7i -i Toi Doi List
Explore:i Completei thei reading
Learn:i Watchi thei Marketingi andi Salesi Withi Thei Brooklyni Netsi videoi andi completei thei
reading
Discuss:i Participatei ini thei Weeki 7i discussion
Assignment:i Completei Assignmenti 3,i Marketingi -i Marketingi Manageri Analysis
Weeki 8i -i Toi Doi List
Play:i Watchi thei Zingerman’si Delicatesseni videoi andi completei thei reading
Learn:i Watchi thei Managementi Withi Zingerman’si videoi andi completei thei reading
Discuss:i Participatei ini thei Weeki 8i discussion
i 2020i Strayeri University.i Alli Rightsi Reserved.i Thisi documenti containsi Strayeri Universityi Confidentiali andi Proprietaryi
informationi andi mayi noti bei copied,i furtheri distributed,i ori otherwisei disclosedi ini wholei ori ini part,i withouti thei expressedi writteni
permissioni ofi Strayeri University.
i 2022i Strategici Education,i Inc.,i Versioni 2
Weeki 8i -i Toi Doi List
Prepare:i Whilei noti duei untili nexti week,i youi cani geti ai headi starti oni youri fourthi assignment.
You’lli playi thei rolei ofi ai Leadershipi Consultanti taskedi withi helpingi ai nationali
discounti retaili storei improvei itsi in-storei restauranti managementi team.
Weeki 9i -i Toi Doi List
Explore:i Completei thei reading
Learn:i Watchi thei Leadershipi Withi Zingerman’si Delicatesseni videoi andi completei thei
reading
Discuss:i Participatei ini thei Weeki 9i discussion
Assignment:i Completei Assignmenti 4,i Leadershipi &i Managementi -i Leadershipi Consultanti
Analysis
Weeki 10i -i Toi Doi List
Play:i Watchi thei Netflixi videoi andi completei thei reading
Learn:i Watchi thei Competitioni Withi Netflixi videoi andi completei thei reading
Discuss:i Participatei ini thei Weeki 10i discussion
Weeki 11i -i Toi Doi List
Discuss:i Participatei ini thei Weeki 11i discussion
Gradingi Scale
Participation Totali Points %i ofi Grade
Discussioni Participation
33%
Assignment
Totali Points
%i ofi Grade
i 2020i Strayeri University.i Alli Rightsi Reserved.i Thisi documenti containsi Strayeri Universityi Confidentiali andi Proprietaryi
informationi andi mayi noti bei copied,i furtheri distributed,i ori otherwisei disclosedi ini wholei ori ini part,i withouti thei expressedi writteni
permissioni ofi Strayeri University.
i 2022i Strategici Education,i Inc.,i Versioni 2
Assignment
Totali Points
%i ofi Grade
Weeki 1i Playi -i Strayeri Story:i Reali Business.i Reali
People
1.5%
Weeki 1i Learni -i Whati isi Business?
2.2%
Weeki 2i Playi -i Strayeri Story:i Alikayi Naturals
1.5%
Weeki 2i Learni -i Strayeri Talks:i Producti
Developmenti withi Alikayi Naturals
2.2%
Weeki 3i Learni -i Strayeri Talks:i Operationsi Withi
Alikayi Naturals
2.2%
Weeki 3i Assignmenti -i Producti Developmenti &i
Operationsi -i Categoryi Manageri Analysis
9%
Weeki 4i Playi -i Strayeri Stories:i Sunstrucki
Sunglasses
1.5%
Weeki 4i Learni -i Strayeri Talks:i Financei withi
Sunstrucki Sunglasses
2.2%
Weeki 5i Learni -i Strayeri Talks:i Accountingi withi
Sunstruck
2.2%
Weeki 5i Assignmenti -i Financei &i Accountingi -i
Seniori Accountanti Analysis
9%
Weeki 6i Playi -i Strayeri Story:i Thei Brooklyni Nets
1.5%
Weeki 6i Learni -i Strayeri Talk:i Marketingi Withi Thei
Brooklyni Nets
2.2%
Weeki 7i Learni -i Strayeri Talk:i Marketingi andi Salesi
Withi Thei Brooklyni Nets
2.2%
i 2020i Strayeri University.i Alli Rightsi Reserved.i Thisi documenti containsi Strayeri Universityi Confidentiali andi Proprietaryi
informationi andi mayi noti bei copied,i furtheri distributed,i ori otherwisei disclosedi ini wholei ori ini part,i withouti thei expressedi writteni
permissioni ofi Strayeri University.
i 2022i Strategici Education,i Inc.,i Versioni 2
Assignment
Totali Points
%i ofi Grade
Weeki 7i Assignmenti -i Marketingi -i Marketingi
Manageri Analysis
9%
Weeki 8i Playi -i Strayeri Story:i Zingerman'si
Delicatessen
1.5%
Weeki 8i Learni -i Strayeri Talk:i Managementi Withi
Zingerman's
2.2%
Weeki 9i Learni -i Strayeri Talk:i Leadershipi Withi
Zingerman'si Delicatessen
2.2%
Weeki 9i Assignmenti -i Leadershipi &i Managementi -i
Leadershipi Consultanti Analysis
9%
Weeki 10i Playi -i Strayeri Story:i Netflix
1.5%
Weeki 10i Learni -i Strayeri Talk:i Competitioni Withi
Netflix
2.2%
Totals
100%
Finali Coursei Grade
Points
Percentage
Grade
900i -i 1000
90%i -i 100%
A
800i -i 899
80%i -i 89%
B
700i -i 799
70%i -i 79%
C
600i -i 699
60%i -i 69%
D
0i -i 599
59%i andi below
F
i 2020i Strayeri University.i Alli Rightsi Reserved.i Thisi documenti containsi Strayeri Universityi Confidentiali andi Proprietaryi
informationi andi mayi noti bei copied,i furtheri distributed,i ori otherwisei disclosedi ini wholei ori ini part,i withouti thei expressedi writteni
permissioni ofi Strayeri University.
Uniquei Coursei Features
Gradingi Scalei Notation
Pleasei consulti thei Universityi Catalogi andi youri academici advisori toi determinei thei finali gradei neededi ini
thisi classi toi satisfyi youri specifici degreei conferrali requirements.
Academici Integrity
Pleasei bei surei toi reviewi thei entirei Academici Integrityi Policyi ini thei Studenti Handbooki beforei
submittingi anythingi ini thisi course.i Ini orderi toi enforcei itsi Academici Integrityi Policy,i thei Universityi
reservesi thei righti toi reviewi anyi worki (drafti ori otherwise)i ori exami submittedi byi ai studenti duringi hisi ori heri
entirei academici careeri ati Strayer.
NOTE:i Thisi coursei usesi PlayPositi toi hosti interactivei videos.i Gradedi activitiesi ini thisi labi willi counti fori
attendance.
Assignments
Producti Developmenti &i Operationsi -i Categoryi Manageri Analysisi
Summary
Text
Note:i Whilei representativei ofi possiblei situationsi facedi byi Alikayi Naturals,i alli scenariosi ini thisi assignmenti
arei fictional.
Youri Role
Fori thisi assignment,i you’lli assumei thei rolei ofi ai Categoryi Manageri fori thei Beautyi Productsi categoryi ati ai
nationali discounti retaili store;i andi answeri thei fivei questionsi presentedi below.i Youri responsesi toi thesei
questionsi shouldi bei typedi intoi thei templatei providedi ORi typedi directlyi intoi thei assignmenti
submissioni boxi below.
i 2020i Strayeri University.i Alli Rightsi Reserved.i Thisi documenti containsi Strayeri Universityi Confidentiali andi Proprietaryi
informationi andi mayi noti bei copied,i furtheri distributed,i ori otherwisei disclosedi ini wholei ori ini part,i withouti thei expressedi writteni
permissioni ofi Strayeri University.
i 2022i Strategici Education,i Inc.,i Versioni 2
i 2022i Strategici Education,i Inc.,i Versioni 2
Whati Isi ai Categoryi Manager?
Categoryi Managersi arei responsiblei fori relatedi groupsi ofi productsi (fori example,i baseballi equipmenti ori
laundryi detergents)i fori ai retaili business.i Theyi usei research,i informationi andi insightsi abouti thei
categoryi toi changei shopperi behaviori andi increasei salesi ofi thei productsi ini thei category.i Theyi alsoi
worki withi thei suppliersi ofi thei productsi ini theiri categoryi toi ensurei thati goodi productsi andi servicesi arei
availablei toi customers.
Asi ai Categoryi Manager,i parti ofi youri rolei isi toi analyzei datai andi informationi abouti howi welli ai
producti isi sellingi toi helpi thei makeri ofi thati producti improvei thei producti andi consideri introducingi
newi products.i Rochellei andi heri teami ati Alikayi Naturalsi havei askedi you,i thei Beautyi Productsi
Categoryi Manager,i toi reviewi onei ofi theiri productsi andi determinei wherei iti liesi ini thei producti lifei
cycle.i Additionally,i theyi havei askedi youi toi recommendi waysi toi improvei thei producti ini orderi toi
increasei sales.
Instructions
Questioni 1:i Producti Lifei Cycle
Reviewi thei Producti Salesi Reporti fori Alikayi Naturalsi Moisturizingi Blacki Soapi Shampoo.i Thei Producti
Salesi Reporti containsi importanti informationi thati willi helpi youi toi identifyi wherei thei producti standsi ini
thei Producti Lifei Cyclei andi givei youi cluesi abouti whati changesi customersi mighti likei toi see.i Respondi toi
Rochellei andi heri teami ati Alikayi Naturalsi basedi oni thei informationi ini thei Producti Report.
Identifyi wherei Moisturizingi Blacki Soapi Shampooi isi currentlyi positionedi ini thei producti lifei
cycle.i Pleasei describei thei rationalei fori youri position.
Questioni 2:i Producti Changes
Reviewi thei Useri Surveyi Summaryi outlinedi oni thei template.
Whati recommendation(s)i doi youi havei fori Alikayi Naturalsi toi improvei ori replacei Moisturizingi
Blacki Soapi Shampoo?i Pleasei supporti youri recommendation(s).
i 2020i Strayeri University.i Alli Rightsi Reserved.i Thisi documenti containsi Strayeri Universityi Confidentiali andi Proprietaryi
informationi andi mayi noti bei copied,i furtheri distributed,i ori otherwisei disclosedi ini wholei ori ini part,i withouti thei expressedi writteni
permissioni ofi Strayeri University.
i 2022i Strategici Education,i Inc.,i Versioni 2
Questioni 3:i Newi Producti Development
Readi thei Newi Producti Proposal,i whichi containsi threei examplesi o