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BUS100
Preview: BUS100 : Introduction to Business
Course Guide
Prerequisites
Course Description
Provides a foundation in today's business operations with a focus on the major functions of a
business (management, production, marketing, finance and accounting, human resource
management, and various support functions). The course also provides an overview of business
organizations and the competitive business environment, strategic planning, international business,
ethical considerations, quality assurance and more.
Instructional Materials
Required Resources
None All materials are included in the course
Supplemental Resources
Black, A. (2015). How Business Works: The Facts Visually Explained. (9th ed.). New York, NY: DK
Publisher.
http://libdatab.strayer.edu/login?url=https://search.ebscohost.com/login.aspx?
direct=true&db=nlebk&AN=956779&site=eds-live&scope=sit
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information and may not be c
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permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Course Learning Outcomes
1
Discuss how a product could be improved or replaced relative to its life cycle
stage.
2
Identify a financing option, next step in the accounting cycle, and which
financial statement to provide to an investor.
3
Recommend a marketing approach for a given product.
4
Examine an organization's structure, human resources cycle, and leadership
style.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be co
pied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
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Weekly Course Schedule
Week 1 - To Do List
Play: Watch the Real Business Real People video and complete the reading.
Learn: Watch the What is Business? video and complete the reading.
Discuss: Participate in the Week 1 Discussion.
Learn: Read the Introduction to Assignments.
Week 2 - To Do List
Play: Watch the Alikay Naturals video and complete the reading.
Learn: Watch the Product Development With Alikay Naturals video and complete the
reading.
Discuss: Participate in the Week 2 discussion.
Week 2 - To Do List
Prepare: While not due until next week, you can get a head start on your first assignment.
You’ll play the role of a Category Manager for the Beauty Products category at a
national discount retail store tasked with helping Alikay Naturals determine whether
to improve or replace one of their products.
Week 3 - To Do List
Explore: Complete the reading.
Learn: Watch the Operations
with
Alikay
Naturals video and complete the reading.
Discuss: Participate in the Week 3 discussion.
Assignment: Complete Assignment 1, Product Development & Operations Category Manager
Analysis.
Week 4 - To Do List
Play: Watch the Sunstruck Sunglasses video and complete the reading.
Learn: Watch the Finance with Sunstruck Sunglasses video and complete the reading.
Discuss: Participate in the Week 4 discussion.
Prepare: While not due until next week, you can get a head start on your second assignment.
You'll play the role of a Senior Accountant for SunsTruck tasked with selecting the
best financing option to expand the business and preparing the necessary reports to
do so.
Week 5 - To Do List
Explore: Complete the reading.
Learn: Watch the Accounting with Sunstruck Sunglasses video and complete the reading.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be co
pied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Week 5 - To Do List
Discuss: Participate in the Week 5 discussion.
Assignment: Complete Assignment 2 Finance & Accounting - Senior Accountant Analysis.
Week 6 - To Do List
Play: Watch the Brooklyn Nets video and complete the reading
Learn: Watch the Marketing With The Brooklyn Nets video and complete the reading
Discuss: Participate in the Week 6 discussion
Prepare: While not due until next week, you can get a head start on your third assignment.
You’ll play the role of a marketing manager at a car dealership tasked with
evaluating the marketing plan for the sale of a selected vehicle.
Week 7 - To Do List
Explore: Complete the reading
Learn: Watch the Marketing and Sales With The Brooklyn Nets video and complete the
reading
Discuss: Participate in the Week 7 discussion
Assignment: Complete Assignment 3, Marketing - Marketing Manager Analysis
Week 8 - To Do List
Play: Watch the Zingerman’s Delicatessen video and complete the reading
Learn: Watch the Management With Zingerman’s video and complete the reading
Discuss: Participate in the Week 8 discussion
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be co
pied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Week 8 - To Do List
Prepare: While not due until next week, you can get a head start on your fourth assignment.
You’ll play the role of a Leadership Consultant tasked with helping a national
discount retail store improve its in-store restaurant management team.
Week 9 - To Do List
Explore: Complete the reading
Learn: Watch the Leadership With Zingerman’s Delicatessen video and complete the
reading
Discuss: Participate in the Week 9 discussion
Assignment: Complete Assignment 4, Leadership & Management - Leadership Consultant
Analysis
Week 10 - To Do List
Play: Watch the Netflix video and complete the reading
Learn: Watch the Competition With Netflix video and complete the reading
Discuss: Participate in the Week 10 discussion
Week 11 - To Do List
Discuss: Participate in the Week 11 discussion
Grading Scale
Participation
Total Points % of Grade
Discussion Participation
330 33%
Assignment
Total Points % of Grade
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information and may not be co
pied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Assignment
Total Points % of Grade
Week 1 Play - Strayer Story: Real Business. Real
People
15 1.5%
Week 1 Learn - What is Business?
22 2.2%
Week 2 Play - Strayer Story: Alikay Naturals
15 1.5%
Week 2 Learn - Strayer Talks: Product
Development with Alikay Naturals
22 2.2%
Week 3 Learn - Strayer Talks: Operations With
Alikay Naturals
22 2.2%
Week 3 Assignment - Product Development &
Operations - Category Manager Analysis
90 9%
Week 4 Play - Strayer Stories: Sunstruck
Sunglasses
15 1.5%
Week 4 Learn - Strayer Talks: Finance with
Sunstruck Sunglasses
22 2.2%
Week 5 Learn - Strayer Talks: Accounting with
Sunstruck
22 2.2%
Week 5 Assignment - Finance & Accounting -
Senior Accountant Analysis
90 9%
Week 6 Play - Strayer Story: The Brooklyn Nets
15 1.5%
Week 6 Learn - Strayer Talk: Marketing With The
Brooklyn Nets
22 2.2%
Week 7 Learn - Strayer Talk: Marketing and Sales
With The Brooklyn Nets
22 2.2%
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be c
opied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Assignment
Total Points % of Grade
Week 7 Assignment - Marketing - Marketing
Manager Analysis
90 9%
Week 8 Play - Strayer Story: Zingerman's
Delicatessen
15 1.5%
Week 8 Learn - Strayer Talk: Management With
Zingerman's
22 2.2%
Week 9 Learn - Strayer Talk: Leadership With
Zingerman's Delicatessen
22 2.2%
Week 9 Assignment - Leadership & Management -
Leadership Consultant Analysis
90 9%
Week 10 Play - Strayer Story: Netflix
15 1.5%
Week 10 Learn - Strayer Talk: Competition With
Netflix
22 2.2%
Totals 1000 100%
Final Course Grade
Points Percentage Grade
900 - 1000 90% - 100%
A
800 - 899 80% - 89%
B
700 - 799 70% - 79%
C
600 - 699 60% - 69%
D
0 - 599 59% and below
F
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be c
opied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Unique Course Features
Grading Scale Notation
Please consult the University Catalog and your academic advisor to determine the final grade needed
in this class to satisfy your specific degree conferral requirements.
Academic Integrity
Please be sure to review the entire Academic Integrity Policy in the Student Handbook before
submitting anything in this course. In order to enforce its Academic Integrity Policy, the University
reserves the right to review any work (draft or otherwise) or exam submitted by a student during his or
her entire academic career at Strayer.
NOTE: This course uses PlayPosit to host interactive videos. Graded activities in this lab will count
for attendance.
Assignments
Product Development & Operations - Category Manager Analysis
Summary
Text
Note: While representative of possible situations faced by Alikay Naturals, all scenarios in this
assignment are fictional.
Your Role
For this assignment, you’ll assume the role of a Category Manager for the Beauty Products category
at a national discount retail store; and answer the five questions presented below. Your responses to
these questions should be typed into the template provided OR typed directly into the assignment
submission box below.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be c
opied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
What Is a Category Manager?
Category Managers are responsible for related groups of products (for example, baseball equipment
or laundry detergents) for a retail business. They use research, information and insights about the
category to change shopper behavior and increase sales of the products in the category. They also
work with the suppliers of the products in their category to ensure that good products and services
are available to customers.
As a Category Manager, part of your role is to analyze data and information about how well a
product is selling to help the maker of that product improve the product and consider introducing
new products. Rochelle and her team at Alikay Naturals have asked you, the Beauty Products
Category Manager, to review one of their products and determine where it lies in the product life
cycle. Additionally, they have asked you to recommend ways to improve the product in order to
increase sales.
Instructions
Question 1: Product Life Cycle
Review the Product Sales Report for Alikay Naturals Moisturizing Black Soap Shampoo. The
Product Sales Report contains important information that will help you to identify where the product
stands in the Product Life Cycle and give you clues about what changes customers might like to see.
Respond to Rochelle and her team at Alikay Naturals based on the information in the Product
Report.
Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life
cycle. Please describe the rationale for your position.
Question 2: Product Changes
Review the User Survey Summary outlined on the template.
What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing
Black Soap Shampoo? Please support your recommendation(s).
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
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Question 3: New Product Development
Read the New Product Proposal, which contains three examples of possible products that could be
developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal
and the customer feedback in the Product Report:
If you had to recommend one product, which product would you recommend they create?
Please explain your decision. Provide examples of the customer feedback that informed your
choice. Determine which type of innovation this represents from among the four main types
discussed this week. Briefly explain why you chose that type of innovation.
Question 4: Innovation
Based on the product you chose in Question #3:
Determine which type of innovation this represents from among the four main types discussed
this week. Briefly explain why you chose that type of innovation.
Question 5: Production Methods
Based on the product you chose in Question #3:
Determine which production method is most appropriate for the production of this product.
Complete Your Assignment
When you are ready to complete and submit your assignment, follow these steps.
Note: You may not be able to Submit the assignment in Blackboard (Step 4) until the week that it is
due opens for you. You can however, use the template and instructions and prepare it early.
1. Download the the following:
Assignment #1 Instructions
Assignment #1 Template
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information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
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2. Use the information in the instructions to complete the template.
3. Save your completed template (not these instructions) to your desktop. Navigation: Select File at
the top, then select Save As > Browse > Desktop, select Save.
4. Log into your class and select SUBMIT on the week due, scroll down and select the SUBMIT
YOUR WORK button.
Note: the SUBMIT YOUR WORK button will not appear until the week the Assignment is due.
5. On the Preview Upload Assignment page, scroll down and click the Browse My Computer button
(in the Assignment Submission area). Find your file on the desktop, click the Open button, then
click the Submit button in the bottom right side of the Preview Upload Assignment page to
submit your Assignment.
6. If you have any issues, please contact your professor.
Strayer Writing Standards: This course requires the use of Strayer Writing Standards. For
assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu
of your course. Check with your professor for any additional instructions.
Scoring Guide
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Explain the stages of the product life cycle, citing the correct stage of the life cycle in which the Aikay
product is positioned, with supporting information from the course. 18 %
Unacceptable
(Below 60%)
Does not identify
stages of the
product life cycle,
or the correct
stage of the
Aikay product.
Needs
Improvement (60-
69%)
Identifies the
correct stage in
which the Aikay
product is
positioned, but
does not identify
or explain all the
stages of the
product life cycle,
and does not
provide
supporting
information from
the course.
Satisfactory (70-
79%)
Identifies the
stages of the
product life cycle,
citing the correct
stage in which
the Aikay product
is positioned, but
does not include
supporting
information from
the course.
Competent (80-
89%)
Identifies the
stages of the
product life cycle,
citing the correct
stage of the
cycle in which
the Aikay product
is positioned,
with supporting
information from
the course.
Exemplary (90-
100%)
Explains the
stages of the
product life cycle,
citing the correct
stage of the life
cycle in which
the Aikay product
is positioned,
with supporting
information from
the course.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Propose specific improvements to the Aikay product, or reasons to replace it, with supporting
rationale that aligns with the product report and its uses. 18 %
Unacceptable
(Below 60%)
Does not identify
product
improvements or
reasons to
replace it with
supporting
rationale.
Needs
Improvement (60-
69%)
Identifies product
improvements or
reasons to
replace it, but
improvements or
reasons do not
align and are not
supported with
rationale.
Satisfactory (70-
79%)
Identifies product
improvements
that could be
made to the
Aikay product, or
reasons to
replace it, but
does not include
supporting
rationale that
aligns with the
product report
and its uses.
Competent (80-
89%)
Describes how
the Aikay product
could be
improved, or
reasons to
replace it, with
supporting
rationale that
aligns with the
product report
and its uses.
Exemplary (90-
100%)
Proposes
specific
improvements to
the Aikay
product, or
reasons to
replace it, with
supporting
rationale that
aligns with the
product report
and its uses.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Recommend one of the three replacement options. Explain your choice supported by course
information and the product report. 18 %
Unacceptable
(Below 60%)
Does not identify
one appropriate
replacement
option with an
explanation.
Needs
Improvement (60-
69%)
Identifies one
appropriate
replacement
option, but does
not provide an
explanation.
Satisfactory (70-
79%)
Recommends
one of three
appropriate
replacement
options, but the
explanation does
not use either the
course
information or
the product
report.
Competent (80-
89%)
Recommended
one of three
appropriate
replacement
options that is
supported by an
explanation
using course
information or
the product
report, but not
both.
Exemplary (90-
100%)
Recommends
one of three
appropriate
replacement
options that is
supported by an
explanation
using both
course
information and
the product
report.
Recommend a type of innovation with an explanation as to why you chose this type, and supporting
and convincing rationale. 18 %
Unacceptable
(Below 60%)
Does not identify
a type of
innovation.
Needs
Improvement (60-
69%)
Identifies a type
of innovation, but
does not provide
an explanation
as to why you
chose this type.
Satisfactory (70-
79%)
Identifies a type
of innovation,
with an
explanation as to
why you chose
this type.
Competent (80-
89%)
Recommends a
type of
innovation with
an explanation
as to why you
chose this type.
Exemplary (90-
100%)
Recommends a
type of
innovation with
an explanation
as to why you
chose this type,
and provides
supporting and
convincing
rationale.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Explain which production method would be appropriate for the replacement product, with supporting
evidence and examples. 18 %
Unacceptable
(Below 60%)
Does not identify
a type of
innovation.
Needs
Improvement (60-
69%)
Identifies a type
of innovation, but
does not provide
an explanation
as to why you
chose this type.
Satisfactory (70-
79%)
Identifies a type
of innovation,
with an
explanation as to
why you chose
this type.
Competent (80-
89%)
Recommends a
type of
innovation with
an explanation
as to why you
chose this type.
Exemplary (90-
100%)
Recommends a
type of
innovation with
an explanation
as to why you
chose this type,
and provides
supporting and
convincing
rationale.
Clarity, writing mechanics, and formatting requirements. 10 %
Unacceptable
(Below 60%)
Writing has
spelling,
punctuation, and
grammatical
errors throughout
the message that
detract from the
overall message.
Nine or more
errors.
Needs
Improvement (60-
69%)
Writing has
spelling,
punctuation, and
grammatical
errors that
detract from the
overall message.
7–8 errors.
Satisfactory (70-
79%)
Writing has
spelling,
punctuation, and
grammatical
errors that are
distracting in
places. 5–6
errors present.
Competent (80-
89%)
Writing has
spelling,
punctuation, and
grammatical
errors that are
distracting in
places; writing
has fragments,
comma splices,
and run-ons. 3–4
errors.
Exemplary (90-
100%)
Writing is free
from spelling,
punctuation, and
grammatical
errors; no
fragments,
comma splices,
or run-ons. 0–2
errors.
Finance & Accounting - Senior Accountant Analysis
Summary
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Text
Note: While representative of possible situations faced by SunsTruck Sunglasses, all scenarios in
this assignment are fictional.
Your Role
For this assignment, you’ll assume the role of Senior Accountant with SunsTruck Sunglasses, and
answer the three questions presented below. Your responses to these questions should be typed
into the template provided OR typed directly into the assignment submission box.
What Is A Senior Accountant?
Senior accountants take ownership of reporting costs, profitability, margins and expenditures for a
given business. They use the principles of accounting to analyze sales information, create financial
reports, make recommendations about the financial health of the company, and more. They are also
responsible for training junior accounting staff.
For the last six months, SunsTruck has partnered with the discount retail store to run a pop-up
sunglasses stand in their stores for a big summer promotion. Due to the high customer purchase
rate, the store has requested stock for five additional stores. SunsTruck needs to increase its
capacity to meet the additional demand. In order to do so, SunsTruck needs additional money.
In this assignment, you will need to help determine which type of financing option is best for your
company and train your junior accountants on the accounting cycle and financial statements.
Instructions
Question 1: Financing
The junior accounting team has assembled a Financing Report that:
1. offers three options for securing the additional funds required to meet the new order.
2. details the criteria Shaun, the owner of SunsTruck, would like you to consider when choosing one
of the three options.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Based on this report, identify which financing option you think is the best option for SunsTruck to
pursue given Shaun’s constraints. Please explain the rationale for your decision.
Question 2: Accounting Cycle
A junior accountant is working to get everything in order for the new financing and has come to you
with a question about what to do next in the accounting cycle. Read the email the junior accountant
sent you and identify the best next step to take in the accounting cycle. Please explain your
reasoning.
Question 3: Financial Statements
A potential investor has been identified, but before it is willing to commit, it has requested
information about SunsTruck’s current debt from the junior accountants. Identify the correct financial
statement for your junior accountants that will provide the investor with the information it has
requested. Please explain to your junior accountants why you are giving them this financial
statement and where the debt information is located.
Complete Your Assignment
When you are ready to complete and submit your assignment, follow these steps.
Note: You may not be able to Submit the assignment in Blackboard (Step 4) until the week that it is
due opens for you. You can however, use the template and instructions and prepare it early.
1. Download the the following:
Assignment #2 Instructions
Assignment #2 Template
2. Use the information in the instructions to complete the template.
3. Save your completed template (not these instructions) to your desktop. Navigation: Select File at
the top, then select Save As > Browse > Desktop, select Save.
4. Log into your class and select SUBMIT on the week due, scroll down and select the SUBMIT
YOUR WORK button.
Note: the SUBMIT YOUR WORK button will not appear until the week the Assignment is due.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
5. On the Preview Upload Assignment page, scroll down and click the Browse My Computer button
(in the Assignment Submission area). Find your file on the desktop, click the Open button, then
click the Submit button in the bottom right side of the Preview Upload Assignment page to
submit your Assignment.
6. If you have any issues, please contact your professor.
Strayer Writing Standards: This course requires the use of Strayer Writing Standards. For
assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu
of your course. Check with your professor for any additional instructions.
Scoring Guide
Explain why the selected financing option is the best option based on supporting evidence from the
course material and the Financing Report. 30 %
Unacceptable
(Below 60%)
Does not
accurately
identify a
financing option.
Needs
Improvement (60-
69%)
Identifies a
financing option,
but does not
provide any
supporting
evidence.
Satisfactory (70-
79%)
Explains why the
selected
financing option
is the best
option, but does
not provide
supporting
evidence from
either the course
material or the
Financing
Report.
Competent (80-
89%)
Explains why the
selected
financing option
is the best option
based on
supporting
evidence from
either the course
material or the
Financing
Report, but not
both.
Exemplary (90-
100%)
Explains why the
selected
financing option
is the best option
based on
supporting
evidence from
the course
material and the
Financing
Report.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Identify the next step in the accounting cycle for the junior accountant to complete and explain your
reasoning. 30 %
Unacceptable
(Below 60%)
Does not identify
the next step in
the accounting
cycle for the
junior
accountant.
Needs
Improvement (60-
69%)
Identifies a step
in the accounting
cycle for the
junior
accountant, but it
is not the correct
next step.
Satisfactory (70-
79%)
Identifies a step
in the accounting
cycle for the
junior
accountant.
Competent (80-
89%)
Explains the next
step in the
accounting cycle
for the junior
accountant.
Exemplary (90-
100%)
Explains the next
step in the
accounting cycle
for the junior
accountant with
supporting
rationale.
Identify the best financial statement to provide to the potential investor and explain your reasoning. 30
%
Unacceptable
(Below 60%)
Does not identify
a financial
statement to
provide to the
potential
investor.
Needs
Improvement (60-
69%)
Identifies a
financial
statement to
provide to the
potential
investor, but it is
not the
appropriate
statement to
provide.
Satisfactory (70-
79%)
Identifies a
financial
statement to
provide to the
potential
investor.
Competent (80-
89%)
Explains why the
selected financial
statement is the
best statement to
provide to the
potential
investor.
Exemplary (90-
100%)
Explains why the
selected financial
statement is the
best statement to
provide to the
potential investor
with supporting
evidence from
the course
material.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Clarity, writing mechanics, and formatting requirements. 10 %
Unacceptable
(Below 60%)
Writing has
spelling,
punctuation, and
grammatical
errors throughout
the message that
detract from the
overall message.
Nine or more
errors.
Needs
Improvement (60-
69%)
Writing has
spelling,
punctuation, and
grammatical
errors that
detract from the
overall message.
7–8 errors.
Satisfactory (70-
79%)
Writing has
spelling,
punctuation, and
grammatical
errors that are
distracting in
places. 5–6
errors present.
Competent (80-
89%)
Writing has
spelling,
punctuation, and
grammatical
errors that are
distracting in
places; writing
has fragments,
comma splices,
and run-ons. 3–4
errors.
Exemplary (90-
100%)
Writing is free
from spelling,
punctuation, and
grammatical
errors; no
fragments,
comma splices,
or run-ons. 0–2
errors.
Marketing - Marketing Manager Analysis
Summary
Text
Note: While representative of possible situations faced by car dealerships, all scenarios in this
assignment are fictional.
Real Business
It can be difficult to get the marketing mix just right for a given product. There are so many products
fighting for the attention of customers. With so many things to consider, working in marketing can be
a challenge.
Your Role
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
This week, you’ll be acting as a Marketing Manager in a car dealership.
What Is A Marketing Manager?
Marketing Managers are responsible for developing, implementing
and executing marketing plans, either for an entire organization or for
particular categories or products within the organization, in order to
attract potential customers and keep existing ones.
Their day-to-day tasks include managing and coordinating marketing and creative staff, leading
market research to improve existing products and services, working with advertising agencies, and
determining the best way to get products in front of customers.
As a marketing manager for a car dealership in your city, you have been asked to evaluate a
marketing plan for vehicles to ensure that the 4 P’s of marketing are being applied well. Using your
knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of
marketing recommendations and choose the approach that you believe will sell the most products.
Instructions
Question 1: Product
In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different
vehicles. Each vehicle has unique features.
Based on the Customer Profile information about the customers that shop at the dealership, choose
the vehicle that you think will sell the most. Please explain the rationale for your decision.
Question 2: Financial Options
Based on the information contained in the vehicle descriptions in Question #1, what is the best
financial option to purchase the vehicle you selected in Question #1.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Question 3: Promotions
Your assignment instructions show three recommended advertisements for the vehicle options in
Question #1, including a special deal promotion, for the vehicle that is expected to sell the best.
Review and based on the vehicle descriptions, determine which promotional activity will sell the
most vehicles. Please explain the rationale for your decision.
Question 4: Pricing
Review the pricing options available for each of the vehicles below. Also review the Manufacturer
Suggested Retail Price of the vehicle. Then recommend the best pricing strategy for all three
vehicles.
Question 5: Branding
The company that makes the vehicle you selected is looking to rebrand the vehicle. They have
asked for your input on possible brands ideas. First, read the Brand Vision statement which
summarizes the goal for the new brand. Then, look at the image, name, and tagline
recommendations. Second, select the Brand Direction that you think will be most successful and
explain your choice.
Question 6: Sales Pitch
Review the five components of a successful sales pitch from your assignment instructions. Then
write a sales pitch that you would use to try and convince someone to purchase the vehicle you
selected.
Complete Your Assignment
When you are ready to complete and submit your assignment, follow these steps.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Note: You may not be able to Submit the assignment in Blackboard (Step 4) until the week that it is
due opens for you. You can however, use the template and instructions and prepare it early.
1. Download the the following:
Assignment #3 Instructions
Assignment #3 Template
2. Use the information in the instructions to complete the template.
3. Save your completed template (not these instructions) to your desktop.
Navigation: Select File at the top, then select Save As > Browse > Desktop, select Save.
4. Log into your class and select SUBMIT on the week due, scroll down and select the SUBMIT
YOUR WORK button.
Note: the SUBMIT YOUR WORK button will not appear until the week the Assignment is due.
5. On the Preview Upload Assignment page, scroll down and click the Browse My Computer button
(in the Assignment Submission area). Find your file on the desktop, click the Open button, then click
the Submit button in the bottom right side of the Preview Upload Assignment page to submit your
Assignment.
6. If you have any issues, please contact your professor.
Strayer Writing Standards: This course requires the use of Strayer Writing Standards. For
assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu
of your course. Check with your professor for any additional instructions.
Scoring Guide
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Explain why the recommended vehicle will see the most with supporting evidence from the course
material and Marketing Analysis presentation. 15 %
Unacceptable
(Below 60%)
Does not identify
or recommend a
vehicle that will
sell the most.
Needs
Improvement (60-
69%)
Identifies the
vehicle that will
sell the most.
Satisfactory (70-
79%)
Explains why the
recommended
vehicle will sell
the most, but
does not provide
supporting
evidence.
Competent (80-
89%)
Explains why the
recommended
vehicle will sell
the most with
supporting
evidence from
either the course
material or the
Marketing
Analysis
presentation.
Exemplary (90-
100%)
Explains why the
recommended
vehicle will sell
the most with
supporting
evidence from
the course
material and
Marketing
Analysis
presentation.
Explain why the financial option you selected would appeal to most buyers with supporting evidence
from course material and the Marketing Analysis presentation. 15 %
Unacceptable
(Below 60%)
Does not identify
a financial option
that would
appeal to most
buyers.
Needs
Improvement (60-
69%)
Identifies the
financial option
that would
appeal to most
buyers.
Satisfactory (70-
79%)
Explains why the
financial option
you selected
would appeal to
most buyers, but
does not provide
supporting
evidence.
Competent (80-
89%)
Explains why the
financial option
you selected
would appeal to
most buyers with
supporting
evidence from
either the course
material or the
Marketing
Analysis
presentation.
Exemplary (90-
100%)
Explains why the
financial option
you selected
would appeal to
most buyers with
supporting
evidence from
course material
and the
Marketing
Analysis
presentation.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Justifies the recommended promotion you selected with information on pricing strategies, supporting
evidence from the course materials and the Marketing Analysis presentation. 15 %
Unacceptable
(Below 60%)
Does not identify
a promotion.
Needs
Improvement (60-
69%)
Identifies a
promotion, but
does not provide
any supporting
evidence or
information.
Satisfactory (70-
79%)
Recommends a
promotion,
including
information on
pricing
strategies, but
does not include
supporting
rationale from
additional course
materials or the
Marketing
Analysis
presentation.
Competent (80-
89%)
Explains the
recommended
promotion you
selected with
information on
pricing
strategies, and
either additional
course materials
or the Marketing
Analysis
presentation.
Exemplary (90-
100%)
Justifies the
recommended
promotion you
selected with
information on
pricing
strategies,
supporting
evidence from
the course
materials and the
Marketing
Analysis
presentation.
Explain your recommendation on pricing mix based upon evidence from the course materials and the
Marketing Analysis presentation. 15 %
Unacceptable
(Below 60%)
Does not identify
a pricing mix.
Needs
Improvement (60-
69%)
Identifies a
pricing mix, but
does not include
any supporting
evidence or
information.
Satisfactory (70-
79%)
Recommends a
pricing mix, but
does not include
supporting
evidence from
course materials
or the Marketing
Analysis
presentation.
Competent (80-
89%)
Explains the
recommended
pricing mix
based upon
either evidence
from the course
materials or the
Marketing
Analysis
presentation.
Exemplary (90-
100%)
Explains the
recommendation
on pricing mix
based upon
evidence from
the course
materials and the
Marketing
Analysis
presentation.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Explain how the chosen brand direction best meets the goals of the brand vision with supporting key
concepts and terms from the course material. 15 %
Unacceptable
(Below 60%)
Does not choose
a brand direction
and does not
state how it
meets the goals
of the brand
vision.
Needs
Improvement (60-
69%)
Chooses a brand
direction, but
does not state
how the brand
direction meets
the goals of the
brand vision.
Satisfactory (70-
79%)
Chooses a brand
direction and
states that it
meets the brand
vision, but does
not provide
evidence.
Competent (80-
89%)
Explains how the
chosen brand
direction meets
the goals of the
brand vision.
Exemplary (90-
100%)
Explains how the
chosen brand
direction best
meets the goals
of the brand
vision with
supporting key
concepts and
terms from the
course material.
Writes a sales pitch that includes an introduction, problem, solution, objections, and a call to action.
15 %
Unacceptable
(Below 60%)
Writes a sales
pitch, but
includes only one
or none of the
following
components:
introduction,
problem,
solution,
objectives, and
call to action.
Needs
Improvement (60-
69%)
Writes a sales
pitch that
includes two of
the following
components:
introduction,
problem,
solution,
objectives, and
call to action.
Satisfactory (70-
79%)
Writes a sales
pitch that
includes three of
the following
components:
introduction,
problem,
solution,
objections, and
call to action.
Competent (80-
89%)
Writes a sales
pitch that
includes four of
the of the
following
components:
introduction,
problem,
solution,
objections, and
call to action.
Exemplary (90-
100%)
Writes a sales
pitch that
includes four of
the of the
following
components:
introduction,
problem,
solution,
objections, and
call to action.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Clarity, writing mechanics, and formatting requirements. 10 %
Unacceptable
(Below 60%)
Writing has
spelling,
punctuation, and
grammatical
errors throughout
the message that
detract from the
overall message.
9 or more errors
Needs
Improvement (60-
69%)
Writing has
spelling,
punctuation, and
grammatical
errors that
detract from the
overall message.
7-8 errors
Satisfactory (70-
79%)
Writing has
spelling,
punctuation, and
grammatical
errors that are
distracting in
places. 5-6
errors present
Competent (80-
89%)
Writing has
spelling,
punctuation, and
grammatical
errors that are
distracting in
places; writing
has fragments,
comma splices,
and run-ons. 3-4
errors
Exemplary (90-
100%)
Writing is free
from spelling,
punctuation, and
grammatical
errors; no
fragments,
comma splices,
or run-ons. 0-2
errors
Leadership & Management - Leadership Consultant Analysis
Summary
Text
Note: All scenarios in this assignment are fictional.
Your Role
For this assignment, you’ll assume the role as a Leadership Consultant. You’ve been hired by a
large discount retail company to help the company improve its leadership structure and approach to
management. You are tasked with answering the three questions presented below. Your responses
to these questions should be typed into the template provided OR typed directly into the assignment
submission box.
What Is A Leadership Consultant?
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
A leadership consultant is a person called in to a company, be it a
large corporation or a small business, to evaluate how it operates and
make recommendations for improvement. Leadership consultants are
typically hired when a business is struggling and needs to make
changes in order to remain profitable. Such consultants are often
highly educated in the field of business and have experience in
managerial roles.
Instructions
Question 1: Organizational Structure
Take a look at the Organization Chart provided by the company in the template. Based on your
knowledge of hierarchies, would you say that this team has tall structure or flat structure? Please
explain your answer.
Question 2: Human Resources
The company would like to improve the culture of its team and the quality of its work. Its leadership
has provided you with a Process Chart detailing how it currently applies Human Resources best
practices. What step of the Human Resources Cycle is missing? Please explain why it is important
to include this part of the process.
Question 3: Leadership Style
You have been asked to help improve the leadership style of the team leader in order to meet the
team’s performance goals. The team leader has given you a description of what is most comfortable
in terms of leading others. Identify this leader’s style of leadership, and list two benefits and two
drawbacks to that style as it relates to the performance of the team.
Complete Your Assignment
When you are ready to complete and submit your assignment, follow these steps.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Note: You may not be able to Submit the assignment in Blackboard (Step 4) until the week that it is
due opens for you. You can however, use the template and instructions and prepare it early.
1. Download the the following:
Assignment #4 Instructions
Assignment #4 Template
2. Use the information in the instructions to complete the template.
3. Save your completed template (not these instructions) to your desktop.
Navigation: Select File at the top, then select Save As > Browse > Desktop, select Save.
4. Log into your class and select SUBMIT on the week due, scroll down and select the SUBMIT
YOUR WORK button.
Note: the SUBMIT YOUR WORK button will not appear until the week the Assignment is due.
5. On the Preview Upload Assignment page, scroll down and click the Browse My Computer button
(in the Assignment Submission area). Find your file on the desktop, click the Open button, then click
the Submit button in the bottom right side of the Preview Upload Assignment page to submit your
Assignment.
6. If you have any issues, please contact your professor.
Strayer Writing Standards: This course requires the use of Strayer Writing Standards. For
assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu
of your course. Check with your professor for any additional instructions.
Scoring Guide
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Explains the type of organizational structure with supporting course materials and reference to the
Organizational Chart. 30 %
Unacceptable
(Below 60%)
Does not identify
a type of
organizational
structure.
Needs
Improvement (60-
69%)
Identifies a type
of organizational
structure, but it is
not the correct
organizational
structure.
Satisfactory (70-
79%)
Identifies the
type of
organizational
structure, but
does not
reference course
materials or the
Organizational
Chart.
Competent (80-
89%)
Explains the type
of organizational
structure with
either supporting
course materials
or reference to
the
Organizational
Chart.
Exemplary (90-
100%)
Explains the type
of organizational
structure with
supporting
course materials
and reference to
the
Organizational
Chart.
Explains the importance of the missing step in the Human Resources Cycle with supporting course
materials and reference to the Process Chart. 30 %
Unacceptable
(Below 60%)
Does not identify
the missing step
in the Human
Resources
Cycle.
Needs
Improvement (60-
69%)
Identifies the
missing step in
the Human
Resources
Cycle, but does
not comment on
its importance or
reference course
materials or the
Process Chart.
Satisfactory (70-
79%)
Identifies the
missing step in
the Human
Resources Cycle
and states that it
is important, but
does not
reference course
materials or the
Process Chart.
Competent (80-
89%)
Explains the
importance of the
missing step in
the Human
Resources Cycle
with either
supporting
course materials
or a reference to
the Process
Chart.
Exemplary (90-
100%)
Explains the
importance of the
missing step in
the Human
Resources Cycle
with supporting
course materials
and reference to
the Process
Chart.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
Explain the benefits and drawbacks of the team leader's leadership style to their team, citing
supporting evidence from the course materials and reference to the Leadership Report. 30 %
Unacceptable
(Below 60%)
Does not identify
the team leader's
leadership style.
Needs
Improvement (60-
69%)
Identifies the
team leader's
leadership style.
Satisfactory (70-
79%)
Identifies the
team leader's
leadership style
with either citing
course materials
or a reference to
the Leadership
Report, but does
not explain the
benefits and
drawbacks to the
identified style.
Competent (80-
89%)
Explains the
benefits and
drawbacks of the
team leader's
leadership style
to their team,
citing either the
course materials
or a reference to
the Leadership
Report.
Exemplary (90-
100%)
Explains the
benefits and
drawbacks of the
team leader's
leadership style
to their team,
citing supporting
evidence from
the course
materials and
reference to the
Leadership
Report.
Clarity, writing mechanics, and formatting requirements. 10 %
Unacceptable
(Below 60%)
Writing has
spelling,
punctuation, and
grammatical
errors throughout
the message that
detract from the
overall message.
Nine or more
errors.
Needs
Improvement (60-
69%)
Writing has
spelling,
punctuation, and
grammatical
errors that
detract from the
overall message.
7–8 errors.
Satisfactory (70-
79%)
Writing has
spelling,
punctuation, and
grammatical
errors that are
distracting in
places. 5–6
errors present.
Competent (80-
89%)
Writing has
spelling,
punctuation, and
grammatical
errors that are
distracting in
places; writing
has fragments,
comma splices,
and run-ons. 3-4
errors.
Exemplary (90-
100%)
Writing is free
from spelling,
punctuation, and
grammatical
errors; no
fragments,
comma splices,
or run-ons. 0-2
errors.
2020 Strayer University. All Rights Reserved. This document contains Strayer University Confidential and Proprietary
information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written
permission of Strayer University.
2022 Strategic Education, Inc., Version 2
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