SCS 100 Module One Activity Template

Replace the bracketed text below with your responses. Support your responses with specific details and

examples. You do not need to conduct outside research, but if you use sources, cite them using APA

style.

Select four advertisements for analysis:



 Google: Body Type (1:58)



 Promote Iceland: Let It Out! (1:01)



 Canon: Truthmark (1:59)



 Pantene: #SeeBeautyNotGender (1:43)

Explain why you selected your four advertisements to analyze.



 Google: Body Type (1:58): I chose this advertisement because of the many changes that

women’s bodies undergo, especially when it comes to oscillations in weight. As a woman, I have

generally always been self-conscious about my body and insecure about my appearance. I

believe this advertisement sends a message of awareness and positivity that there is something

beautiful in all bodies no matter the shape and size.



 Promote Iceland: Let It Out! (1:01): I chose this advertisement because it reminds me that with

how crazy life can be, we need to do our best to stay positive and stay away from the never-

ending negativity that life seems to bring. I think a lot had to do will the beautiful scenery of

Iceland as a reminder to get away from the everyday stresses of life and just enjoy nature when

we can.