1. The positive and negative impacts of the "Amazon effect" for
customers
Basically, the Amazon effect is the positive and negative impact that
has been created by the digital marketplace, eCommerce, or online
on the mortar business model and traditional brick, which is the
outcome of the change in the competitive landscape of the industry,
customer expectations, and shopping patterns (Vollero et al., 2021).
Presently, Amazon has negative effects because of the market
dominance. The market dominance is gradually fueling inequality and
eroding opportunities. This dominance is affecting the growth of
small businesses by giving higher completion.
On the other hand, it is giving a positive impact as it is providing
more convenient options to the customers as per their requirements.
Basically, customers are now looking forward to more convenient
options that they can operate easily from their suitable place with
more varieties of options. Also, the customers are fulfilling their
needs based on categorical purchase, which is coming in their budget
and delivers to their doors. Likely, a unique buying experience can be
gathered by the customers. Hence, the major key players of the
specific industries are focusing largely on the buying experiences of
