While looking into Dixie and their sustainability, they are just a minor
part of a much bigger company. Georgia-Pacific is the bigger
company behind Dixie, and both have the same commitment with
stability. Our focus is to make progress daily, improving performance by
living a principle of stewardship, embracing creative destruction,
improving efficiencies, eliminating waste, finding new ways of meeting
needs, and driving conservation activities that leave more resources
available to satisfy other needs in society (Georgia-Pacific). When it
comes to the Dixie line, they take a more direct approach with their
sustainability. For nearly a century now, the Dixie® brand has remained
committed to ensuring the continued growth
and conservation of our natural resources—a responsibility we take
seriously (Dixie). In the long run, both their focus is on sustainable
practices that will benefit the environment’s natural resources.
With Dixie, they point out four top priorities with their sustainability
efforts. First and foremost, keeping the forest sound and healthy is
top priority. In order to maintain this, they make sure a tree is
planted every time one is cut down for their products. Not only do
they replant the trees, but what trees they do harvest, Dixie makes
sure that every part of the tree is used. Whether it’s using wood chips
left over from lumber operations or using the waste from pulping to
generate renewable steam energy, we take great pride in making the
most of our resources (Dixie). The company also makes sure that they
use the Sustainable Forestry Initiative in order to make sure their
wood is legally sourced from certified loggers/companies. And of
course, the last thing on their top 4 list is keeping track of America’s
endangered forests. We won’t buy wood from these areas except when
active forest management is needed to improve habitat for rare,
endangered or vulnerable wildlife like the Louisiana black bear (Dixie).
From my perspective, what Dixie and Georgia-Pacific are currently
doing in order to have a sustainable operation, is trending in the right
direction. Yes, there may be some bumps along the road, but I have a
feeling their commitment to ensuring the conservation of natural
resources will bring on new initiatives to go along with the
Sustainable Forestry Initiative. Limiting the amount of forests that
can be harvested at a time may cause some issues for business, but
eventually it will smooth itself out, creating profit for everyone
involved.
References
Sustainability Starts At The Source. (2002).
Dixie. https://www.dixie.com/sustainability?
utm_source=GOOGLE&utm_medium=cpc&utm_campaign=Cups
%20-%20Non%20Brand%20-%20Sustainability%20-
%20BMM&utm_term=%20sustainable
%20%20companies&gclid=EAIaIQobChMIjpD5zaHD6gIVIgiICR0Pkgj
PEAAYASAAEgLTzPD_BwE&gclsrc=aw.ds
Progress with Purpose. (2022). Georgia-
Pacific. https://www.gp.com/sustainability
