Customers are at the center of every company, and therefore it is
important for businesses to be influenced by customer requests and
pushes for different products, product features, or services. But
customers frequently do not consider people, planet, and profit when
making requests. In this discussion, you will consider how businesses
can influence their customers to consider ethical approaches to
people, planet, and profit.
In your initial discussion post, address the following questions:
What are the positive and negative impacts of the "Amazon
effect" for customers?
As ethical concerns regarding business practices such as poor
employee treatment, negative environmental impacts of
production, and decreasing use of local storefronts are
recognized, how much, if any, of the responsibility of these
unethical practices fall to the customers, and how much, if any,
falls to businesses?
In your replies to at least two peers, continue the discussion
surrounding the influence and impact of customer demands. You may
use the following questions to guide your response:
How can organizations influence consumer behaviors and
increase awareness of the value of the triple bottom line?
How can an organization leverage its mission, vision, and values
in its communications with customers?
Should organizations ignore customers with unethical
demands? What are the potential benefits and drawbacks of
doing so?
To complete this assignment, review the Discussion Rubric
.
